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Monthly Archives: Februar 2017

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If you ask for the most important goal in marketing, consumer engagement will definitely make it into the top ten. Respectively, smart devices for unique and personal shopping experiences are evolving at high-speed. The hang-tag, a packaging-classic, which will now be reinvented to provide an intelligent solution to consumer brand companies looking for an attention-capturing tool of the next level.

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Omnichannel, multichannel, virtual and augmented reality – these terms become more and more important within a brand’s marketing strategy. This is why our weekly future links focus on developments in these areas – be it short-form shows for Snapchat and the Discover platform, Walmart’s omnichannel presence, Chick-fil-A’s new advertising campaign, an augmented reality effect for Facebook Stories or Lightvert’s ECHO technology.

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Thinking and acting sustainably becomes more and more important for everyone – also for businesses and companies. Still, natural resources such as wood and oil are used for manufacturing processes. But did you know that there has been a revolution in the production of paper? With the aim to save forests and to reduce water usage, Times Bridge Management (TBM), in cooperation with Japan’s largest printing company Toppan Printing Co., has invented paper made out of Limestone, a material overlooked for a long time.

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Imagine this scenario: You are sitting in a nice restaurant, maybe celebrating your anniversary, maybe enjoying a long-planned evening with friends, but definitely looking forward to an exquisite meal. Then your food is being prepared by nothing less than … a printer. Dreams of the future?

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This week, we could not talk about green and sustainable news from the printing industry without mentioning the world’s first 3D-printed bridge and its optimized use of raw materials, a special nanoparticle coating allowing to print on paper with light, a 3D-printed expansion turbine able to convert natural gas into electrical power, Siegwerk’s first-ever sustainability report and a new investigation into the direct 3D printing of PLA on fabrics.

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Innovative technologies and materials are creating new possibilities for the print packaging industry and resulting in the continuous development of this sector. To find out how our industry is going to evolve within the next years and to identify the upcoming key-trends on the global print packaging market, the Economist Intelligence Unit (EIU), in partnership with NPES – The Association for Suppliers of Printing, Publishing and Converting Technologies and the VDMA, the Mechanical Engineering Industry Association of Germany has conducted a joint comprehensive study.

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How do you know if the coffee in your to go mug is ready to drink without trying and maybe burning your lips? Do you have an idea if you can still eat the meat in your fridge even if the expiration date is already exceeded? Actual there is no practicable answer but nanotubes stamps could bring the solution! Engineers at Massachusetts Institute of Technology have developed a stamping process that involves carbon nanotubes which might cost-effectively print electronic ink onto almost any surface – whether rigid or flexible.

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Here is a special edition of our future links with the latest news on packaging production. They feature the redesign of Birds Eye’s fish fingers range, the limited edition of Tostitos Tortilla Chips for the Super Bowl, the 30th anniversary of the Association of European Producers of Steel for Packaging and the installation of a uniquely configured double digital packaging Line at Qualvis Print & Packaging.

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Big, bigger, The Box! Within the 3D printing industry, experts experiment with extremes such as printing on a nano scale or aim for big solutions. Especially in industrial 3D printing manufacturers are in need of printers, which can print large parts e.g. for trucks. Most industrial 3D printers are already able to print metal or resin, but not accurate when it comes to printing with FDM (Fused Deposition Modeling). But, in contrast to metal, FMD 3D printing can be scaled up to create big parts. This is what the Swedish startup BLB Industries uses in their The Box 3D printer – one of the biggest 3D printers in the world.