Login

[ajax_login]
0 Read More

If you ask for the most important goal in marketing, consumer engagement will definitely make it into the top ten. Respectively, smart devices for unique and personal shopping experiences are evolving at high-speed. The hang-tag, a packaging-classic, which will now be reinvented to provide an intelligent solution to consumer brand companies looking for an attention-capturing tool of the next level.

0 Read More

Lately, digital drawing and sketching is booming. Where paper and pen are no longer in use, tablets such as Surface, Wacom or iPad and their styluses are taking over. In creating experiences as close to the real as possible, producers face not only a common goal but also a common difficulty. Now reMarkable, the self-named paper tablet, enters the market.

0 Read More

With the increasing rise of advertising channels, marketers have to carefully consider where and how to promote their products or services. Another challenge is the distraction triggered by permanent media consumption. But the clever combination of different channels is able to turn this into an advantage. The following overview presents two ways of making print advertisements to interactive experiences and gathered some examples illustrating how to engage readers.

0 Read More

E-Ink is known by a lot of people because of e-books, but this technology has a lot more to offer. Recently, drivers could spot trucks on the roads that are equipped with a billboard at the rear showing content that has been adjusted to their current location. Previously, the dimensions of truck advertising were very limited. It was only possible to cover them with adhesive foil so that advertisers had to opt for general content fitting everywhere at any time.

0 Read More

For the New Yorker’s yearly Innovators Issue Christoph Niemann created an augmented reality cover. Looking at his illustration on a mobile device the readers enter a three-dimensional animation of New York’s cityscrape.

0 Read More

A cool article, an amazing photo, an entertaining video or a great infographic: There’s an enormous number of high-quality content on the internet. But its sheer amount makes it hard to identify the highlights. Rather than giving up due to information overload, millennials living in London now have the possibility to read the twice-monthly magazine SWIPE.

2 Read More

Social messages are incredibly volatile and get discarded almost immediately. Anything online can be edited or deleted at the click of a button. But printed content gets written, proofread, edited, put in a graphics design, preflighted and eventually actually printed. Whether offset or digital print, the sheer technology adds extra value to the content a publisher wants to disseminate, says Rainer Kirschke, Business Manager Mobile Publishing at Agfa.

0 Read More

Successful packaging provides valuable space for brands to communicate with the consumer and to convey product information. Researchers from the University of Sheffield partnered with experts from the design and technology company Novalia to develop electronic screens for paper-based packaging that could change the way brands attract and interact with customers.

1 Read More

Customers place a premium on healthy eating and this means that they often don’t only want to know what ingredients are in their food but also where their food comes from and how it was produced. A number of companies in the U.S. and Europe are responding to the demand. For example,when customers type the number printed onto the Fishpeople pouch’s label into their smartphone, a picture of the boat where the fish was caught appears.

1 Read More

Net-a-porter is an e-commerce powerhouse that publishes the fashion magazine Porter aimed at a young audience, the so-called digital generation. So why would any company take the risk and try to capture the attention of the young minds with a print magazine? The simple answer: Because it works. Net-a-porter has shown that circulation for print magazines can rise if publishers are innovative with their products.

drupa no. 1 for print and crossmedia solutions

Future Links CW 8 – Multichannel Edition

Omnichannel, multichannel, virtual and augmented reality – these terms become more and more important within a brand’s marketing strategy. This is why our weekly future links focus on developments in these areas – be it short-form shows for Snapchat and the Discover platform, Walmart’s omnichannel presence, Chick-fil-A’s new advertising campaign, an augmented reality effect for Facebook Stories or Lightvert’s ECHO technology.