Login

[ajax_login]
0 Read More

With the increasing rise of advertising channels, marketers have to carefully consider where and how to promote their products or services. Another challenge is the distraction triggered by permanent media consumption. But the clever combination of different channels is able to turn this into an advantage. The following overview presents two ways of making print advertisements to interactive experiences and gathered some examples illustrating how to engage readers.

0 Read More

E-Ink is known by a lot of people because of e-books, but this technology has a lot more to offer. Recently, drivers could spot trucks on the roads that are equipped with a billboard at the rear showing content that has been adjusted to their current location. Previously, the dimensions of truck advertising were very limited. It was only possible to cover them with adhesive foil so that advertisers had to opt for general content fitting everywhere at any time.

0 Read More

For the New Yorker’s yearly Innovators Issue Christoph Niemann created an augmented reality cover. Looking at his illustration on a mobile device the readers enter a three-dimensional animation of New York’s cityscrape.

0 Read More

A cool article, an amazing photo, an entertaining video or a great infographic: There’s an enormous number of high-quality content on the internet. But its sheer amount makes it hard to identify the highlights. Rather than giving up due to information overload, millennials living in London now have the possibility to read the twice-monthly magazine SWIPE.

2 Read More

Social messages are incredibly volatile and get discarded almost immediately. Anything online can be edited or deleted at the click of a button. But printed content gets written, proofread, edited, put in a graphics design, preflighted and eventually actually printed. Whether offset or digital print, the sheer technology adds extra value to the content a publisher wants to disseminate, says Rainer Kirschke, Business Manager Mobile Publishing at Agfa.

0 Read More

Successful packaging provides valuable space for brands to communicate with the consumer and to convey product information. Researchers from the University of Sheffield partnered with experts from the design and technology company Novalia to develop electronic screens for paper-based packaging that could change the way brands attract and interact with customers.

1 Read More

Customers place a premium on healthy eating and this means that they often don’t only want to know what ingredients are in their food but also where their food comes from and how it was produced. A number of companies in the U.S. and Europe are responding to the demand. For example,when customers type the number printed onto the Fishpeople pouch’s label into their smartphone, a picture of the boat where the fish was caught appears.

0 Read More

Net-a-porter is an e-commerce powerhouse that publishes the fashion magazine Porter aimed at a young audience, the so-called digital generation. So why would any company take the risk and try to capture the attention of the young minds with a print magazine? The simple answer: Because it works. Net-a-porter has shown that circulation for print magazines can rise if publishers are innovative with their products.

0 Read More

Printed Electronics, holograms and three dimensional design are proving it: Paper isn´t just paper. Depending on technology, it takes on new forms that are delightful for the consumer. At drupa on 3rd June, big players of the industry are showcasing various scenarios.

0 Read More

As consumers desire an increasing amount of information about the products they buy, packaging designers often struggle to include all the extras while keeping the packaging clear and visually appealing. The Dutch company FiliGrade offers a solution: By embedding invisible watermarks, the customer can access a host of information and additional services via apps on their tablets and smartphones.

drupa no. 1 for print and crossmedia solutions

Future Links CW 3: Multichannel Edition

When it comes to multichannel news, we could not get around featuring rumours about augmented reality glasses by Apple, Philips’ augmented-reality technology for the image-guided minimally-invasive surgery market , the Royal Shakespeare Company’s innovative approach to storytelling with virtual reality, Crown’s new microsite for designing metal packaging and the new omnichannel programmatic advertisting integration platform by Sharethrough and Adelphic.