Categorymultichannel

SciFutures: From Storytelling to Storydoing

Often new printing technologies and possibilities sound like coming straight from a Science-Fiction movie. Or were you able to imagine solar cells and living organs or bones coming out of a printer some years ago? So, the challenge for all innovative technologies always is to make clear that there will be a need for it in future making it worth researching on it now. SciFutures helps companies to face this challenge by using Science-Fiction storytelling and prototype building as a tool.

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More Than a Hang-Tag: New Level of Point of Sale Engagement

If you ask for the most important goal in marketing, consumer engagement will definitely make it into the top ten. Respectively, smart devices for unique and personal shopping experiences are evolving at high-speed. The hang-tag, a packaging-classic, which will now be reinvented to provide an intelligent solution to consumer brand companies looking for an attention-capturing tool of the next level.

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A ReMarkable Plan: Is This the New Paper?

Lately, digital drawing and sketching is booming. Where paper and pen are no longer in use, tablets such as Surface, Wacom or iPad and their styluses are taking over. In creating experiences as close to the real as possible, producers face not only a common goal but also a common difficulty. Now reMarkable, the self-named paper tablet, enters the market.

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Making Print Advertisements to Interactive Experiences

With the increasing rise of advertising channels, marketers have to carefully consider where and how to promote their products or services. Another challenge is the distraction triggered by permanent media consumption. But the clever combination of different channels is able to turn this into an advantage. The following overview presents two ways of making print advertisements to interactive experiences and gathered some examples illustrating how to engage readers.

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E-Ink Displays on Trucks Deliver Real-Time Location Targeted Ads

e-ink

E-Ink is known by a lot of people because of e-books, but this technology has a lot more to offer. Recently, drivers could spot trucks on the roads that are equipped with a billboard at the rear showing content that has been adjusted to their current location. Previously, the dimensions of truck advertising were very limited. It was only possible to cover them with adhesive foil so that advertisers had to opt for general content fitting everywhere at any time.

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Swipe Through Online Content in a Print Magazine

online

A cool article, an amazing photo, an entertaining video or a great infographic: There’s an enormous number of high-quality content on the internet. But its sheer amount makes it hard to identify the highlights. Rather than giving up due to information overload, millennials living in London now have the possibility to read the twice-monthly magazine SWIPE.

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Mobile publishing at a print show? Are you nuts?

Social messages are incredibly volatile and get discarded almost immediately. Anything online can be edited or deleted at the click of a button. But printed content gets written, proofread, edited, put in a graphics design, preflighted and eventually actually printed. Whether offset or digital print, the sheer technology adds extra value to the content a publisher wants to disseminate, says Rainer Kirschke, Business Manager Mobile Publishing at Agfa.

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