Categorymultichannel

FiliGrade’s embedded watermarks connect products and consumers

As consumers desire an increasing amount of information about the products they buy, packaging designers often struggle to include all the extras while keeping the packaging clear and visually appealing. The Dutch company FiliGrade offers a solution: By embedding invisible watermarks, the customer can access a host of information and additional services via apps on their tablets and smartphones.

Continue Reading

Personalized airline magazine grabs readers’ attention

The passengers of a TAM airline flight from Milan to Sao Paulo were in for a surprise. On each seat, there was an onboard magazine featuring a picture of the passenger assigned to the specific seat on the cover. The content was personalized with articles about each passenger’s hobbies, favorite destinations and friends – made possible with the help of Facebook.

Continue Reading

Interactive newsprint points to the future

A team of researchers at the Media Innovation Studio at University of Central Lancashire looked closely at newspaper pages. They saw much more than just ink and paper: They envisioned the printed page to become an interactive surface connected to the internet of things (IoT) that would respond to touch and offer audio playback and other unexpected features.

Continue Reading

Now serving: Short stories to go

Research has shown that many people snack not because they are hungry but because they are bored. French publisher Short Édition has now invented a healthier alternative: Vending machines that print out short fiction instead of dispensing sweets and soft drinks.

Continue Reading

The business card for the digital age

Business cards are major networking tools even though they sometimes seem a bit old school, especially when the internet address of a person’s website is displayed in fine print without QR codes. This is about to change: Moo has launched business cards+ with embedded NFC chips that allow users to connect to mobile digital devices without additional apps.

Continue Reading

Abraxas’ enigma in a print ad

SAB Miller's Abraxas print ad has created magic with simple means. The interactive ad created by Wunderman Phantasia Peru asks users to turn on the LED light of their smart phones and run it behind what looks like a solid black page in ‘Lima’ magazine.

Continue Reading