Categorypackaging production

Fish packaging that moves like fresh catch

Packaging is often used to communicate product attributes. ‘Fresh’ is written on packages, or ‘low calorie’ or ‘great taste’ – and consumers have to rely on the printed words to assess the claim. This approach clashes with the axiom of creative storytelling that says ‘show, don’t tell’. A team at the creative agency `Jack the Maker’ in Portugal has taken the storytelling advice literally.

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Packaging design software aims to reduce prototyping

Designing and creating effective packaging solutions is usually a fairly fragmented process with different kinds of software being used at different stages from creation to production. This can lead to inefficiencies and unnecessary costs. Often, design flaws only become obvious fairly late in the process. Software maker Creative Edge has now developed a solution that addresses these issues.

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Electronic screens on paper point to the future of packaging

Successful packaging provides valuable space for brands to communicate with the consumer and to convey product information. Researchers from the University of Sheffield partnered with experts from the design and technology company Novalia to develop electronic screens for paper-based packaging that could change the way brands attract and interact with customers.

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Smart labels let customers trace food to its origins

Customers place a premium on healthy eating and this means that they often don’t only want to know what ingredients are in their food but also where their food comes from and how it was produced. A number of companies in the U.S. and Europe are responding to the demand. For example,when customers type the number printed onto the Fishpeople pouch’s label into their smartphone, a picture of the boat where the fish was caught appears.

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Invisible inks to guard against counterfeits

Forged products are a cause for concern across all sectors. They are especially nefarious in the pharmaceutical industry where counterfeit products, due to sub-standard quality, may pose severe health risk to consumers. No wonder that the search for solutions is intensifying. Two groups of researchers from China and Spain now made important contributions to the arsenal of anti-counterfeit measures with new inks.

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FiliGrade’s embedded watermarks connect products and consumers

As consumers desire an increasing amount of information about the products they buy, packaging designers often struggle to include all the extras while keeping the packaging clear and visually appealing. The Dutch company FiliGrade offers a solution: By embedding invisible watermarks, the customer can access a host of information and additional services via apps on their tablets and smartphones.

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Ecolean packaging takes a minimalist approach

Ecolean is a Swedish packaging company with a strong customer base in Asia. Its success is due to the popularity of its flexible packaging pouches and the growing demand for food packaging in general, especially in emerging economies. The company takes a unique approach to weight reduction: Its packaging film is made of 40 % chalk blended with conventional PP and PE.

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