Future Links CW 3: Multichannel Edition

When it comes to multichannel news, we could not get around featuring rumours about augmented reality glasses by Apple, Philips’ augmented-reality technology for the image-guided minimally-invasive surgery market , the Royal Shakespeare Company’s innovative approach to storytelling with virtual reality, Crown’s new microsite for designing metal packaging and the new omnichannel programmatic advertisting integration platform by Sharethrough and Adelphic.

Rumours About Augmented Reality Glasses by Apple

According to Robert Scoble Apple might be working on a pair of augmented or mixed reality glasses together with Carl Zeiss AG. Since this is not the first time that Apple has been mentioned in connection with augmented and virtual reality, these rumours are likely to be true. If so, the glasses will be available for consumers this year or at the latest in 2018, said the augmented and virtual reality technology expert.

More at Outer Places

Philips’ Augmented-Reality Technology for the Image-Guided Minimally-Invasive Surgery Market

Philips announced the industry’s first augmented-reality surgical navigation technology to expand in the image-guided minimally-invasive surgery market. By offering surgeons a unique augmented-reality view of the inside and outside of a patient, this invention can help performing image-guided open and minimally-invasive surgeries such as spine, cranial, and trauma surgical procedures.

More at News Medical

The World’s First Live Motion-Capture Performance by the Royal Shakespeare Company

In cooperation with multinational corporation Intel and digital studio The Imaginarium the Royal Shakespeare Company (RSC) developed a new kind of storytelling using virtual reality technology. This was tested with the fairy Ariel from The Tempest, appearing partly real, partly digital within the play. For the virtual avatar of the character the RSC hid twenty-seven separate projectors around the theater and embedded seventeen motion sensors in the costume.

More at Forbes

Crown’s New Microsite for Designing Metal Packaging

Crown Aerosols and Specialty Packaging Europe has published a new microsite (http://sp.crowncork.com) to display their extensive portfolio from all angles. By virtually experimenting with different tin shapes and various decorative finishes, inks, varnishes, and effects, the platform lets brand owners experience design possibilities for metal packaging. The new online presence is available in English, French, and German.

More at Packaging News

New Omnichannel Programmatic Advertising Integration Platform by Sharethrough and Adelphic

Aiming to put advertising to a new level Sharethrough has announced to integrate their all-in-one native advertising software with the mobile and omnichannel programmatic advertising platform Adelphic. The new product will allow users to switch between omnichannel and people-based marketing platforms seamlessly.

More at MarchTech Series