Tagfashion

Fujifilm Contributes to Yuima Nakazato’s Success at Fashion Show

fashion

As drupa 2016 impressively demonstrated: Printing makes the world more beautiful and enriches many parts of our daily life. Besides art, posters and sculptures, new printing technologies even allow creating couture. At this year’s show various exhibitors such as Highcon Systems, and students from the Media Design School Düsseldorf presented extraordinary dresses made out of paper, and the trend to print clothes made from different materials keeps increasing, as shown by Fujifilm’s latest collaboration.

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Where printed electronics meet the world of fashion

A lot has been written about functional clothing with integrated printed electronics yet not too many shorts or shirts with sensors have appeared on the shelves of sporting goods stores. The Canadian-based AIA Labs/Myant is trying to change that. The company puts electronics and textile design, development and production under one roof, thus ensuring that all parts of the process are working together toward the desired solution.

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Net-a-porter is a print magazine turned shopping mall

Net-a-porter is an e-commerce powerhouse that publishes the fashion magazine Porter aimed at a young audience, the so-called digital generation. So why would any company take the risk and try to capture the attention of the young minds with a print magazine? The simple answer: Because it works. Net-a-porter has shown that circulation for print magazines can rise if publishers are innovative with their products.

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Holography makes packaging stand out

Packaging featuring holographic images has been identified as one of the major trends for 2016. Advances in film coating and manufacturing technology continually push back the boundaries for the use of holographic materials in packaging, allowing for eye-catching visual effects. While holographic images serve as a tool to distinguish one’s brand, it can also help with regulatory compliance and anti-counterfeit efforts.

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Glowforge charms the maker market

Glowforge is already a phenomenon: Just four days after the Seattle-based start-up began taking preorders for its 3D laser printer online, the company’s revenue reached almost 3.5 million USD. Even though the printer is technically a CNC laser cutter engraver, it fits right in with the maker culture that 3D printing helped unleash as it lets lets people use raw materials like leather, paper, plastic, fabric, or cardboard to make products with a push of a button.

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Direct product decoration, a growth market for industrial inkjet

Direct product decoration is one potential new market that will be a feature at drupa next year for brand owners to explore new opportunities. The technology is still really in its infancy, which means it can be difficult to get right, but it also means that there are a very wide range of possibilities to produce something new, attractive and exciting, while potentially saving significant costs.

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