Tagfood

Ecolean packaging takes a minimalist approach

Ecolean is a Swedish packaging company with a strong customer base in Asia. Its success is due to the popularity of its flexible packaging pouches and the growing demand for food packaging in general, especially in emerging economies. The company takes a unique approach to weight reduction: Its packaging film is made of 40 % chalk blended with conventional PP and PE.

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Customized packaging for individualized cereal

When the three students created MyMuesli.com, an online shop for individualized cereal, it quickly became a much talked about phenomenon. Their customers can combine 80 ingredients and create 566 trillion different cereal mixes ranging from oats with raisins to coconut with goji berries. Now, they are offering customized cans that are printed right in the shop in one of their flagship stores in Heidelberg, Germany.

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Turning food waste into paper

Only certain parts of the agricultural products, usually the roots, fruits, seeds or juices, end up as food. While some parts of the plants are used as animal feed, billions of tons of agricultural residue remain and often end up as waste and are burned or used for energy generation. PaperWise has come up with a process that uses the plant residue to produce high quality paper that can be recycled up to seven times.

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Beck’s scratch bottle is a surprising social media phenomenon

When Beck’s realized that it faced strong competition from small breweries and craft beers, they wanted to make Beck’s beer more appealing to a younger customer group. The marketing team started by observing common behaviors. One particular habit caught their attention: At parties and at bars, people like to scratch the aluminum sleeves on the necks of their beer bottles with their fingernails.

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Glowforge charms the maker market

Glowforge is already a phenomenon: Just four days after the Seattle-based start-up began taking preorders for its 3D laser printer online, the company’s revenue reached almost 3.5 million USD. Even though the printer is technically a CNC laser cutter engraver, it fits right in with the maker culture that 3D printing helped unleash as it lets lets people use raw materials like leather, paper, plastic, fabric, or cardboard to make products with a push of a button.

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