Tagfood

Beck’s scratch bottle is a surprising social media phenomenon

When Beck’s realized that it faced strong competition from small breweries and craft beers, they wanted to make Beck’s beer more appealing to a younger customer group. The marketing team started by observing common behaviors. One particular habit caught their attention: At parties and at bars, people like to scratch the aluminum sleeves on the necks of their beer bottles with their fingernails.

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Glowforge charms the maker market

Glowforge is already a phenomenon: Just four days after the Seattle-based start-up began taking preorders for its 3D laser printer online, the company’s revenue reached almost 3.5 million USD. Even though the printer is technically a CNC laser cutter engraver, it fits right in with the maker culture that 3D printing helped unleash as it lets lets people use raw materials like leather, paper, plastic, fabric, or cardboard to make products with a push of a button.

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Abraxas’ enigma in a print ad

SAB Miller's Abraxas print ad has created magic with simple means. The interactive ad created by Wunderman Phantasia Peru asks users to turn on the LED light of their smart phones and run it behind what looks like a solid black page in ‘Lima’ magazine.

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Brand new perspectives in packaging print

How products are judged by their many differing attributes will determine the extent to which they build market share on an ongoing basis. Prior to that, however, it will probably be the outside of the pack. Today’s packaging trends are driven by longer supermarket opening hours, continually enhanced print technologies and capabilities and demand to protect brands and increase recognition. A guest article by Des King.

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T-shirts printed with coffee ink

When most people spill coffee on their shirts, they see annoying stains. Alex White and John Mohr saw an opportunity. They embarked on a journey on which they not only figured out how to make textile ink from coffee grounds but also started a flourishing business.

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The challenges in packaging medical cannabis products

As a new industry, medical marijuana food producers are exploring new terrain in marketing and packaging their products. There are strict legal requirements with different regional laws on the one hand, and the need to educate customers on the other hand. Marjorie Fischer, brand manager at Auntie Dolores, shared her insights and perspectives.

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Edible packaging reduces waste

Conventional plastic cups are highly convenient but not eco-friendly at all. They contribute to plastic waste in landfills, as most are not recyclable. Industrial designers Chelsea Briganti and Leigh Ann Tucker believed there had to be a better way to consume cold beverages on the go. They developed edible cups in a variety of flavors as an eco-friendly alternative to disposable plastic cups.

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