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FiliGrade’s embedded watermarks connect products and consumers

As consumers desire an increasing amount of information about the products they buy, packaging designers often struggle to include all the extras while keeping the packaging clear and visually appealing. The Dutch company FiliGrade offers a solution: By embedding invisible watermarks, the customer can access a host of information and additional services via apps on their tablets and smartphones.

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Holography makes packaging stand out

Packaging featuring holographic images has been identified as one of the major trends for 2016. Advances in film coating and manufacturing technology continually push back the boundaries for the use of holographic materials in packaging, allowing for eye-catching visual effects. While holographic images serve as a tool to distinguish one’s brand, it can also help with regulatory compliance and anti-counterfeit efforts.

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Ink researchers find magic in algae

There has been a lot of talk about sustainable ink lately, which mostly referred to soy-based inks. Now, Living Ink is taking a radically different approach with inks made from algae. And: Some of the inks disappear and reappear when exposed to sunlight, allowing for designs with a touch of magic.

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Interactive newsprint points to the future

A team of researchers at the Media Innovation Studio at University of Central Lancashire looked closely at newspaper pages. They saw much more than just ink and paper: They envisioned the printed page to become an interactive surface connected to the internet of things (IoT) that would respond to touch and offer audio playback and other unexpected features.

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New ink business models alleviate anxiety

Most people know the symptoms, but now the condition has a name: ink anxiety, characterized by fear of acute ink shortages at the worst possible time and high costs for printing ink. HP and Epson have now introduced new business models that are designed to make worrying about ink supplies and costs a thing of the past.

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Magazine printed with HIV+ blood to raise awareness

More than three decades after the human immunodeficiency virus (HIV) was discovered, there is still a lot of prejudice surrounding the virus. That’s why the progressive Austrian men’s magazine Vangardist decided to print 3000 copies of the magazine with ink infused with HIV positive blood.

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Brand new perspectives in packaging print

How products are judged by their many differing attributes will determine the extent to which they build market share on an ongoing basis. Prior to that, however, it will probably be the outside of the pack. Today’s packaging trends are driven by longer supermarket opening hours, continually enhanced print technologies and capabilities and demand to protect brands and increase recognition. A guest article by Des King.

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5 creative print ads

We have shown you different interactive print ads that were all engaging in some way using embedded printed electronics. But these creative print ads don't need electricty to be interactive.

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T-shirts printed with coffee ink

When most people spill coffee on their shirts, they see annoying stains. Alex White and John Mohr saw an opportunity. They embarked on a journey on which they not only figured out how to make textile ink from coffee grounds but also started a flourishing business.

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Silk ink detects bacteria

In hospitals and doctor’s offices, keeping surfaces and clothes free from bacteria is paramount. Yet it is not always easy to detect where microorganisms hide. Researchers at Tufts University have found a way to address the problem with the help of an inkjet printer and a new kind of bioactive ink.

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