Taginteractive

Beck’s scratch bottle is a surprising social media phenomenon

When Beck’s realized that it faced strong competition from small breweries and craft beers, they wanted to make Beck’s beer more appealing to a younger customer group. The marketing team started by observing common behaviors. One particular habit caught their attention: At parties and at bars, people like to scratch the aluminum sleeves on the necks of their beer bottles with their fingernails.

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Abraxas’ enigma in a print ad

SAB Miller's Abraxas print ad has created magic with simple means. The interactive ad created by Wunderman Phantasia Peru asks users to turn on the LED light of their smart phones and run it behind what looks like a solid black page in ‘Lima’ magazine.

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5 creative print ads

We have shown you different interactive print ads that were all engaging in some way using embedded printed electronics. But these creative print ads don't need electricty to be interactive.

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Packaging with added value

The times in which packaging is promptly discarded after opening may be over soon. More and more brand owners see packaging not only as a way to attract consumers’ attention but also as a means to add value and usability to their products.

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Read with your feet

Creating something truly new in the world of luxury magazines and advertising is certainly not an easy feat. Yet the French creative agency Being and the personal care brand Hansaplast have managed to do just that by turning assumptions about how magazines should be read on their head – or rather, on their feet.

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Paper that lights up your day

Printed paper products have may advantages but in terms of interactivity and responsiveness, they haven’t earned top honors. This is about to change: Thanks to breakthroughs in conductive ink and printing processes, paper has become a more interactive and exciting medium. The newest invention: Paper Pulse, a software that turns ordinary sheets of paper into interactive devices using a simple design process.

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A book that speaks volumes

A picture is worth a thousand words – but how about pictures that actually speak to you and tell real stories? The T-book combines high quality printed photographs with embedded printed loud speakers. When a reader turns a page, the loudspeaker turns on and tells a story, providing rich and engaging background information about the image’s origin and meaning.

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Interactive print display delights visitors

Experimental, innovative, playful and surprising – these attributes are probably high on the wish list of every advertiser. One company that has definitely earned them for its newest display is the London-based agency Dalziel and Pow. They created a large interactive board that told stories with sounds and sights when touched using conductive inks.

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