Tagmarketing

Magazine printed with HIV+ blood to raise awareness

More than three decades after the human immunodeficiency virus (HIV) was discovered, there is still a lot of prejudice surrounding the virus. That’s why the progressive Austrian men’s magazine Vangardist decided to print 3000 copies of the magazine with ink infused with HIV positive blood.

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Printer uses social media to grow his business

When Kevin Swindell was laid off from his management position in a printing company, he didn’t waste much time. He founded his own company, Wyke Print Solutions. That doesn’t mean he just continued doing business as usual. Quite the opposite: Swindell recognized the potential of social media to grow his company.

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5 creative print ads

We have shown you different interactive print ads that were all engaging in some way using embedded printed electronics. But these creative print ads don't need electricty to be interactive.

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Feel the typography

We are surrounded by letters; they become part of our landscape and our very lives. Typography is an everyday, widely used thing. We all possess our own culture and respond in the appropriate way to its various forms and styles. A trend in recent years has been to treat cities, regions or countries as a product, turning them into brands. To do so, they adopt the same marketing tools as any other brand, such as a logo or their own typography.

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Packaging with added value

The times in which packaging is promptly discarded after opening may be over soon. More and more brand owners see packaging not only as a way to attract consumers’ attention but also as a means to add value and usability to their products.

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Read with your feet

Creating something truly new in the world of luxury magazines and advertising is certainly not an easy feat. Yet the French creative agency Being and the personal care brand Hansaplast have managed to do just that by turning assumptions about how magazines should be read on their head – or rather, on their feet.

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Paper that lights up your day

Printed paper products have may advantages but in terms of interactivity and responsiveness, they haven’t earned top honors. This is about to change: Thanks to breakthroughs in conductive ink and printing processes, paper has become a more interactive and exciting medium. The newest invention: Paper Pulse, a software that turns ordinary sheets of paper into interactive devices using a simple design process.

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VW introduces 3D printing to car lovers

If there is one sector that has been utilizing the potential of 3D printing for years, it is the transportation sector. Yet, parts and prototypes for cars and jet engines have been printed behind closed doors. Now, Volkswagen is putting 3D printing into the spotlight with its television ad for the new VW Passat.

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How color affects the way we buy

Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product packaging or for your email marketing campaign, color has tremendous impact on all of us. This infographic examines the psychology of color and looks at some common associations of different colors.

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Interactive print display delights visitors

Experimental, innovative, playful and surprising – these attributes are probably high on the wish list of every advertiser. One company that has definitely earned them for its newest display is the London-based agency Dalziel and Pow. They created a large interactive board that told stories with sounds and sights when touched using conductive inks.

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