Tagmarketing

Interactive print display delights visitors

Experimental, innovative, playful and surprising – these attributes are probably high on the wish list of every advertiser. One company that has definitely earned them for its newest display is the London-based agency Dalziel and Pow. They created a large interactive board that told stories with sounds and sights when touched using conductive inks.

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Tamoco connects print ads to the digital world

New technologies have the opportunity to change print advertising profoundly in the next few years. For example, Tamoco developed a print ad with an NFC-tag for BMW that allowed readers to download the BMW i app and access valuable content simply by placing their mobile phones next to the ad. According to the company, NFT engagement was three times that of QR despite German consumers being supposedly less familiar with NFC than some other global markets.

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5 inspiring business card designs

Countless new communications tools, mobile apps and technical gadgets have sprung up over the last few years but nothing has managed to replace the classic business card. And the business card is not going anywhere in the near future either. Companies around the world keep coming up with ingenious new concepts for their cards. We have collected five truly outstanding examples.

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Catalogues drive online sales

As more and more shoppers went online, JC Penney’s decided to stop printing their main catalogue assuming people would migrate to the web. But the calculation didn’t pan out as expected: A lot of what they thought were online sales were actually catalog shoppers using the website to place their orders. Now, it seems like an increasing number of online retailers and other internet firms are finding value in print again.

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Magazine ad seamlessly connects to Facebook

Print advertising? Social media? Why choose one when you can have both? This is the proposition that agency DM9DDB made to the fashion store chain C&A. The agency wanted to bridge the gap between social media and traditional print advertising. It created a magazine ad with a working “Like” button that connects directly to Facebook.

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