Tagpaper

A novel newspaper function boosts sales

Every year with the rainy season in Ecuador, newspaper sales went down. So Extra decided to do something about it. They laminated the front and back pages of the newspaper so it remained resistant to water, intact and readable even during the hardest rainstorm. Even better: The paper served not only as a source of information but also as an umbrella.

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Read with your feet

Creating something truly new in the world of luxury magazines and advertising is certainly not an easy feat. Yet the French creative agency Being and the personal care brand Hansaplast have managed to do just that by turning assumptions about how magazines should be read on their head – or rather, on their feet.

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A true paper palace

Paper has many uses and one of the most elegant and sophisticated is shown by the art studio Wanda Barcelona. It created a magical paper palace for an exhibition celebrating the work of iconic designer Karl Lagerfeld. 40,000 pieces of paper cutouts were hung amidst the hand-chosen garments.

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Paper that lights up your day

Printed paper products have may advantages but in terms of interactivity and responsiveness, they haven’t earned top honors. This is about to change: Thanks to breakthroughs in conductive ink and printing processes, paper has become a more interactive and exciting medium. The newest invention: Paper Pulse, a software that turns ordinary sheets of paper into interactive devices using a simple design process.

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A book that speaks volumes

A picture is worth a thousand words – but how about pictures that actually speak to you and tell real stories? The T-book combines high quality printed photographs with embedded printed loud speakers. When a reader turns a page, the loudspeaker turns on and tells a story, providing rich and engaging background information about the image’s origin and meaning.

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Interactive print display delights visitors

Experimental, innovative, playful and surprising – these attributes are probably high on the wish list of every advertiser. One company that has definitely earned them for its newest display is the London-based agency Dalziel and Pow. They created a large interactive board that told stories with sounds and sights when touched using conductive inks.

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A paper cup that grows into a tree

About two years ago, Alex Henige was driving home and noticed a pile of trash next to the road. An idea crossed his mind: “What if every piece of garbage was a plant”. So Henige set out to develop a compostable cup with embedded seeds that can be planted in community gardens or designated green spaces so that flowers and plants will grow from it.

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5 inspiring business card designs

Countless new communications tools, mobile apps and technical gadgets have sprung up over the last few years but nothing has managed to replace the classic business card. And the business card is not going anywhere in the near future either. Companies around the world keep coming up with ingenious new concepts for their cards. We have collected five truly outstanding examples.

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Clear-cut bilateral statement in favor of TTIP

Leading associations of German and American paper and printing technologies explicitly endorse the Transatlantic Trade and Investment Partnership (TTIP). The two associations, who in sum represent 730 small, medium and large-sized businesses with a total revenue reaching tens of billions, have agreed in bilateral talks during the last months on a joint declaration.

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