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Catalogues drive online sales

As more and more shoppers went online, JC Penney’s decided to stop printing their main catalogue assuming people would migrate to the web. But the calculation didn’t pan out as expected: A lot of what they thought were online sales were actually catalog shoppers using the website to place their orders. Now, it seems like an increasing number of online retailers and other internet firms are finding value in print again.

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Interactive print products create multisensory experiences

Who says print can’t be interactive? More and more innovative companies prove that dividing the world into interactive and print media is arbitrary at best. A recent example: Novalia, a British award-winning technology company that makes interactive print products that play music and connect wirelessly to digital devices. Out of the lab came a new album cover that scratches, spins and mixes like a DJ when touched.

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