Tagprint ad

Interactive newsprint points to the future

A team of researchers at the Media Innovation Studio at University of Central Lancashire looked closely at newspaper pages. They saw much more than just ink and paper: They envisioned the printed page to become an interactive surface connected to the internet of things (IoT) that would respond to touch and offer audio playback and other unexpected features.

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Abraxas’ enigma in a print ad

SAB Miller's Abraxas print ad has created magic with simple means. The interactive ad created by Wunderman Phantasia Peru asks users to turn on the LED light of their smart phones and run it behind what looks like a solid black page in ‘Lima’ magazine.

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5 creative print ads

We have shown you different interactive print ads that were all engaging in some way using embedded printed electronics. But these creative print ads don't need electricty to be interactive.

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Tamoco connects print ads to the digital world

New technologies have the opportunity to change print advertising profoundly in the next few years. For example, Tamoco developed a print ad with an NFC-tag for BMW that allowed readers to download the BMW i app and access valuable content simply by placing their mobile phones next to the ad. According to the company, NFT engagement was three times that of QR despite German consumers being supposedly less familiar with NFC than some other global markets.

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Magazine ad seamlessly connects to Facebook

Print advertising? Social media? Why choose one when you can have both? This is the proposition that agency DM9DDB made to the fashion store chain C&A. The agency wanted to bridge the gap between social media and traditional print advertising. It created a magazine ad with a working “Like” button that connects directly to Facebook.

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