Categorymultichannel

E-Ink Displays on Trucks Deliver Real-Time Location Targeted Ads

e-ink

E-Ink is known by a lot of people because of e-books, but this technology has a lot more to offer. Recently, drivers could spot trucks on the roads that are equipped with a billboard at the rear showing content that has been adjusted to their current location. Previously, the dimensions of truck advertising were very limited. It was only possible to cover them with adhesive foil so that advertisers had to opt for general content fitting everywhere at any time.

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Swipe Through Online Content in a Print Magazine

online

A cool article, an amazing photo, an entertaining video or a great infographic: There’s an enormous number of high-quality content on the internet. But its sheer amount makes it hard to identify the highlights. Rather than giving up due to information overload, millennials living in London now have the possibility to read the twice-monthly magazine SWIPE.

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Mobile publishing at a print show? Are you nuts?

Social messages are incredibly volatile and get discarded almost immediately. Anything online can be edited or deleted at the click of a button. But printed content gets written, proofread, edited, put in a graphics design, preflighted and eventually actually printed. Whether offset or digital print, the sheer technology adds extra value to the content a publisher wants to disseminate, says Rainer Kirschke, Business Manager Mobile Publishing at Agfa.

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Electronic screens on paper point to the future of packaging

Successful packaging provides valuable space for brands to communicate with the consumer and to convey product information. Researchers from the University of Sheffield partnered with experts from the design and technology company Novalia to develop electronic screens for paper-based packaging that could change the way brands attract and interact with customers.

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Smart labels let customers trace food to its origins

Customers place a premium on healthy eating and this means that they often don’t only want to know what ingredients are in their food but also where their food comes from and how it was produced. A number of companies in the U.S. and Europe are responding to the demand. For example,when customers type the number printed onto the Fishpeople pouch’s label into their smartphone, a picture of the boat where the fish was caught appears.

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Net-a-porter is a print magazine turned shopping mall

Net-a-porter is an e-commerce powerhouse that publishes the fashion magazine Porter aimed at a young audience, the so-called digital generation. So why would any company take the risk and try to capture the attention of the young minds with a print magazine? The simple answer: Because it works. Net-a-porter has shown that circulation for print magazines can rise if publishers are innovative with their products.

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FiliGrade’s embedded watermarks connect products and consumers

As consumers desire an increasing amount of information about the products they buy, packaging designers often struggle to include all the extras while keeping the packaging clear and visually appealing. The Dutch company FiliGrade offers a solution: By embedding invisible watermarks, the customer can access a host of information and additional services via apps on their tablets and smartphones.

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Personalized airline magazine grabs readers’ attention

The passengers of a TAM airline flight from Milan to Sao Paulo were in for a surprise. On each seat, there was an onboard magazine featuring a picture of the passenger assigned to the specific seat on the cover. The content was personalized with articles about each passenger’s hobbies, favorite destinations and friends – made possible with the help of Facebook.

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