Categorypackaging production

More Than a Hang-Tag: New Level of Point of Sale Engagement

If you ask for the most important goal in marketing, consumer engagement will definitely make it into the top ten. Respectively, smart devices for unique and personal shopping experiences are evolving at high-speed. The hang-tag, a packaging-classic, which will now be reinvented to provide an intelligent solution to consumer brand companies looking for an attention-capturing tool of the next level.

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NPES and VDMA Packaging Study

Innovative technologies and materials are creating new possibilities for the print packaging industry and resulting in the continuous development of this sector. To find out how our industry is going to evolve within the next years and to identify the upcoming key-trends on the global print packaging market, the Economist Intelligence Unit (EIU), in partnership with NPES – The Association for Suppliers of Printing, Publishing and Converting Technologies and the VDMA, the Mechanical Engineering Industry Association of Germany has conducted a joint comprehensive study.

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Inkjet Printers for the Food Industry

Chargenummer auf Eierkartons

The food industry presents some of the most demanding coding and marking challenges for food companies. During the printing process, which has to be efficient and reliable, codes on products do not only have to withstand extreme variations in temperatures. Color fastness, cleanliness and hygiene are also playing an important role when printing them. This is why the choice of the right coding system for labelling food products is essential.

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How the Pharmaceutical Industry Benefits from Intelligent Packaging

pharmaceutical

Innovation in packaging technologies is key to success since it offers great opportunities to increase brand identity and customer loyalty. This also applies to the pharmaceutical industry, which is constantly growing: Between 2015 and 2020 the market for pharmaceutical packaging will increase by 8 percent. But still, this sector of the packaging industry, in particular, faces many challenges such as medication intake errors or counterfeit drugs. This is where intelligent packaging comes into play providing several benefits for pharmaceutical packaging.

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5 Packaging Trends in 2016

Every year the print and packaging industry are challenged to reinvent themselves by developing better technologies or more innovative ideas. 2016 was an exciting year for every player in the industry with drupa taking place to show off some new designs and creations. We gathered for you some of the trends and packaging ideas of this year.

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How Intelligent Ink and Printed Electronics Revolutionize Pharma Packaging

pharma

There are several medications that have to be stored at a certain temperature. Otherwise they might not only become unusable but also dangerous to the patient’s health. Add this to the fact that patients are not constantly adhering to their prescriptions or forget to take their medicine and you see how important smart packaging has become for the pharma industry.

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Fish packaging that moves like fresh catch

Packaging is often used to communicate product attributes. ‘Fresh’ is written on packages, or ‘low calorie’ or ‘great taste’ – and consumers have to rely on the printed words to assess the claim. This approach clashes with the axiom of creative storytelling that says ‘show, don’t tell’. A team at the creative agency `Jack the Maker’ in Portugal has taken the storytelling advice literally.

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Packaging design software aims to reduce prototyping

Designing and creating effective packaging solutions is usually a fairly fragmented process with different kinds of software being used at different stages from creation to production. This can lead to inefficiencies and unnecessary costs. Often, design flaws only become obvious fairly late in the process. Software maker Creative Edge has now developed a solution that addresses these issues.

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