Future Links March 2nd

Today our news roundup from the printing industry covers Materialise’s new 3D printing platform for hospitals, Waitrose’s perspective on the effectiveness of print campaigns, the role of packaging in seafood sales, Xerox’ new inkjet presses at drupa, sensor tape providing computing power by the meter, Stora Enso’s investment in China and Sweden and new on the drupa blog: Ecovative supplies mushroom packaging to Fortune 500.

Materialise launches 3D printing platform for hospitals
3D printing is making inroads in the health care industry. Now, Materialise has launched its Mimics Care Suite, a full suite of software and solutions for 3D printing within hospitals. The Materialise Mimics Care Suite is an open and flexible platform that includes planning and design software tools, 3D printed anatomical models and surgical guides, and patient-specific implants.
More at Business Wire

Supermarket chain Waitrose says print is most effective channel
While ad spending is getting more diverse in the retail industry, Waitrose says it has seen the best returns on investment from printed marketing campaigns. Tim Pearson, the chief executive of Manning Gottlieb OMD, Waitrose’s media agency, said that the supermarket was the biggest investor in print by share in the UK grocery sector.
More at Campaign  

Packaging is an often ignored key driver in seafood sales
Andrew Fordyce, a consultant to the food industry, states that packaging is a key driver of sales that the seafood industry tends to disregard. But he also observed a lack of presence of packaging firms addressing the industry with new designs. He says that innovative designs and packaging materials are necessary for seafood companies to increase market share.
More at Undercurrent News

Xerox will launch two new inkjet presses at drupa
Xerox said it will launch two new inkjet presses, the Xerox Brenva HD Production Inkjet Press and the Xerox Trivor 2400 Inkjet Press, at drupa. The presses are the first in a new series of inkjet offerings to come from Xerox and will enable print providers to accelerate growth and drive the production of more high-value applications such as direct mail, books and catalogues.
More at Business Wire

Stora Enso invests in China and Sweden
To increase the competitiveness of its consumer board and biomaterials, Stora Enso invests around 63 million Euros. 31 million Euros will be spent on a new polyethylene (PE) coating line at the consumer board mill in Beihai, China. The remainder will be invested in different plants in Sweden.
More at Labels & Labeling

New on the drupa blog: Mushroom packaging for Fortune 500
Ikea’s plans to use mushroom-derived packaging made headlines last week. The company is only one among several large retailers and e-commerce stores including Dell and Crate & Barrel that are looking for ways to reduce waste and toxins resulting from packaging. The company supplying a biodegradable Styrofoam substitute to several Fortune 500 companies is Ecovative, a firm based in New York.
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