HP Brazil’s campaign helps find missing persons

When a person goes missing, time becomes a highly critical factor. The sooner the information about a missing person can be disseminated, the higher are the chances the person can be found. The NGO Mães da Sé aims to provide assistance to affected families and to mothers in particular who have to cope with missing children. Now, the NGO receives help from HP Brazil through the Imprima para Ajudar (Print to help) campaign.

When a person goes missing, time becomes a highly critical factor. The sooner the information about a missing person can be disseminated, the higher are the chances the person can be found. In Brazil, 200 000 people are reported missing every year, according to the NGO Mães da Sé. The NGO aims to provide assistance to affected families and to mothers in particular who have to cope with missing children. Now, the NGO receives help from HP Brazil through the Imprima para Ajudar (Print to help) campaign.

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The campaign allows people who own HP printers and have signed up for the campaign to help find mission persons by printing posters in real time. Printers with ePrint technology that are able to print directly from emails are activated once a ‘missing person email’ is sent out. The printer then automatically prints a poster with the photo of the missing person. The poster can be displayed in cafés, shop windows or on street signs and public message boards. To avoid information overload and inefficiencies, the system is location activated. If a person has been seen in a certain area before their disappearance, only printers in that region will receive the emails with the posters.

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Imprima para Ajudar was created by FCB Brazil. Creative VP at the agency, Max Geraldo, shares that the project functions under the simple idea of using HP’s technology for the service of hope. According the release, the project may operate on “tens of thousands of connected printers.”

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Marcio Furrier, director marketing of printing unit and personal systems of HP Brazil, adds in a statement: “We understand that technology only makes sense when it solves real problems. When the FCB came to us with the idea of ​​forming a partnership with the NGO Mães da Sé, we immediately embraced the opportunity to connect tens of thousands of customers to a cause with great social impact through mobile printing technology.”