Taginteractive

Thinfilm brings printed electronics to the masses

As printed electronics become more common, the Norwegian company Thinfilm is evolving from a technology to a product company. While all of their products show potential, experts forecast the highest growth in NFC Open Sense tags. Depending on the context, the NFC tags can serve several purposes: One of the most important one is anti-counterfeit protection. When used on expensive wine bottles, the tags can indicate whether a bottle has been opened.

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Electronic screens on paper point to the future of packaging

Successful packaging provides valuable space for brands to communicate with the consumer and to convey product information. Researchers from the University of Sheffield partnered with experts from the design and technology company Novalia to develop electronic screens for paper-based packaging that could change the way brands attract and interact with customers.

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Net-a-porter is a print magazine turned shopping mall

Net-a-porter is an e-commerce powerhouse that publishes the fashion magazine Porter aimed at a young audience, the so-called digital generation. So why would any company take the risk and try to capture the attention of the young minds with a print magazine? The simple answer: Because it works. Net-a-porter has shown that circulation for print magazines can rise if publishers are innovative with their products.

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FiliGrade’s embedded watermarks connect products and consumers

As consumers desire an increasing amount of information about the products they buy, packaging designers often struggle to include all the extras while keeping the packaging clear and visually appealing. The Dutch company FiliGrade offers a solution: By embedding invisible watermarks, the customer can access a host of information and additional services via apps on their tablets and smartphones.

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The business card for the digital age

Business cards are major networking tools even though they sometimes seem a bit old school, especially when the internet address of a person’s website is displayed in fine print without QR codes. This is about to change: Moo has launched business cards+ with embedded NFC chips that allow users to connect to mobile digital devices without additional apps.

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