Porsche print ad features a floating hologram
This ad is definitely worth a look: In the new issue of the magazine Fast Company, Porsche is showing an ad that connects the digital and print space in a creative way. Working with ad agency Cramer-Krasselt, the automaker has created an ad that includes a small acetate prism, along with directions for assembly. When the prism is placed atop a tablet computer that runs a video, a floating hologram of the latest Porsche 911 comes to life.
More at AdWeek
Digital print helps agency fulfill growing customer expectations
The pressure was clearly on for Calvin Teo and his brother when they left their government jobs in Singapore to start a creative advertising agency. They were motivated by their vision to innovate in the printing space. Thanks to several investments into digital printing presses, they conducted successful campaigns like that for the Singapore Police Force, in which they printed crime prevention messages on lanterns and that were handed out to shop owners to hang outside of their shops.
More at SMB World Asia
Crowdfunding backs new Scottish soccer print magazine
Long-form sport writing has a long tradition in journalism and now, it looks like the form will find a new outlet confirming that there is still demand for print. Nutmeg, pitched as ‘a Scottish football publication that is all about the writers, the writing and great stories told at length’, has smashed through its 10,000 British Pounds Kickstarter target with days still to spare. The magazine is the brainchild of Edinburgh editorial consultancy Palmer Watson, which has worked on the design of newspapers including France’s Le Monde, Spain’s El País and Norway’s Aftenposten.
More at The Drum
NFC packaging gets boost from new British consortium
The Centre for Process Innovation has formed a specialist consortium to create a UK manufacturing supply chain that will support the widespread adoption of NFC packaging. The consortium will work on a three-year-project to advance the mass production of NFC components and its adoption throughout the supply chain. The consortium consists of 14 partners across the UK’s packaging supply chain including Hasbro, Crown Packaging and Unilever.
More at NFC World
Raytheon uses 3D printing to scale up defense systems
Metal 3D printing is quickly becoming an indispensable innovation tool for the aerospace and defense industries, with everyone from the US navy to NASA and SpaceX using high-end machinery to 3D print crucial engine and rocket parts. Now the Massachusetts-based defense contractor Raytheon is adopting 3D printing, to scale up their weapon systems and give a boost to their development of hypersonic missiles.
More at 3ders
Mcfarlane packaging invests heavily in innovation lab
The demands for packaging are increasing and companies all over the world are expending massive efforts to come up with functional and appealing solutions. Macfarlane Packaging is one of the companies making an extra effort: It has invested 300,000 British Pounds in an ‘Innovation Lab’ to help clients crack even the most demanding packaging challenges.
More at Print Week
New on the drupa blog: Printing photos that are meant to last
High quality photo prints are not known for their robustness. Humidity, direct UV light and mechanical impacts can ruin the best image. The online photo lab WhiteWall didn’t want to accept these limitations. What if we combined the beauty of print with the strength of metal?
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