Direct mail and out of home advertising grows
The way in which print advertisers try to reach potential customers is changing. Advertising in printed newspapers and magazines continues to decline but out-of-home (OOH) and direct mail spend has risen, according to figures by the Advertising Association and Warc (AA/Warc).
More at Print Week
For immediate consumption: Short stories to go
Vending machines filled with sweets and snacks are a common sight in waiting areas. The French publisher Short Édition has now developed the equivalent for the intellectual hungry. Short Édition has set up vending machines for short stories in eight different places in Grenoble where residents can select a desired story length and the machine will print out a randomly-selected original tale.
More at Inverse
Stratasys refines tools for dentistry
The medical field is embracing 3D printing and dentistry is no exception. Stratasys is one of the companies that are developing printers specifically designed for dentists and dental labs. The newest addition is the Objet500 Dental Selection 3D Printer. It offers a build volume of 490 x 390 x 200 mm and horizontal build layers as fine as 16-micron.
More at 3D Print
Scientists try to develop 3D printed organ transplants
Organ transplants can save life but waiting for a suitable transplant can be a very lengthy and complicated, sometimes life-threatening process. Researchers at Carnegie Mellon University are now trying to get a step closer to a future in which organs can be 3D printed on demand, thus potentially saving thousands of lives. To accelerate the research process, the scientist will publish their printer designs under an open source license.
More at Discovery
How packaging can affect the taste of food
Food consumption is a multisensory experience that takes into account packaging, colors, sounds and smell. An article in The New Yorker explores how packaging can make food seem more flavorful. Charles Spence, a professor of experimental psychology at Oxford University, conducted a series of intriguing experiments to show how packaging affects taste. One of his findings: A strawberry-flavored mousse tastes ten per cent sweeter when served from a white container rather than a black one.
More at The New Yorker
Retail chain sells its seafood with a fresh meter label
Smart labels have been shown to increase food safety and now, Fresh & Easy, a food retailer in California, is putting this knowledge to use. The chain now sells seafood labeled with a “Fresh Meter” time-temperature indicator from Bizerba to ensure the delivery of safe products on shelf and into consumers’ homes.
More at Packaging Digest
New on the drupa blog: The business card for the digital age
Business cards are major networking tools even though they sometimes seem a bit old school, especially when the internet address of a person’s website is displayed in fine print without QR codes. This is about to change: Moo has launched business cards+ with embedded NFC chips that allow users to connect to mobile digital devices without additional apps.
More at in the article