Miller Lite and the power of packaging
When Miller lite switched the color of its beer cans from blue to white and changed the label design to a retro-look last year, sales spiked. People even reported the beer in the new packaging tasted better than before even though the recipe hadn’t changed.
More at Ad Week
Samsung buys mobile printing company
To strengthen its cloud printing services for the business-to-business market, Samsung Electronics has acquired the Canadian company PrinterOn. PrinterOn focuses on three major markets – enterprise, education and printing in public places. It uses cloud technology to facilitate printing from any device in any location.
More at PC World
Coca-Cola’s Alex Center on the future of package design
In an interview with The Die Line, Coca-Cola’s lead designer Alex Center states that he believes that the future of packaging and design is in-house. Companies need to concentrate on branding and on communicating their brands’ values to remain successful in the long run, Center says.
More at The Die Line
Millennials prefer eco-friendly packaging
According to a study by Barkley, a Missouri-based ad agency, Millennials prefer packaging that communicates lasting benefits. They viewed products in eco-friendly and re-usable containers favorably and cited freshness as another priority. Martin Predd of Brand Amplitude LLC describes Millennials as “marketing savvy, environmentally conscious and socially empowered.”
More at Retail Wire
Graphene 3D Lab files patent for printable batteries
While there have been considerable advances in printed electronics, printing whole batteries seemed years away. Not anymore. Graphene 3D Lab Inc. has filed a provisional patent application related to 3D printable batteries with the U.S. Patent and Trademark Office. The batteries are based on graphene, a material consisting of a single layer of carbon atoms.
More at 3D Print
Big boxes are internet shoppers’ pet peeves
In a survey commissioned by the UK’s largest packaging distributor, Macfarlane Packaging, more than 25 % of online shoppers complained about receiving packages that are too large for their mailboxes even if they ordered a relatively small item. A large percentage of online shoppers also criticized the quality of the packaging that was often prone to damage during transit.
More at Packaging Europe