Innovative technologies and materials are creating new possibilities for the print packaging industry and resulting in the continuous development of this sector. To find out how our industry is going to evolve within the next years and to identify the upcoming key trends on the global print packaging market, the Economist Intelligence Unit, in partnership with NPES – The Association for Suppliers of Printing, Publishing and Converting Technologies and the
VDMA, the Mechanical Engineering Industry Association of Germany
has conducted a joint comprehensive study. Recently, the results of this “Worldwide Market for Print 2.0: Global Opportunities in Packaging” study were published for their members and because we do not want you to miss out on it, this blog article provides some exclusive facts for you.

Status Quo of the Print Packaging Market: A Bright Spot of Steady Growth
The aim of this research study was to develop a historical assessment of the global print packaging market between 2011 and 2015 and to project its development over 2016 to 2020. In order to achieve representative results and to give NPES and VDMA members the best recommendations for their businesses, the study evaluated 26 countries spanning all global regions. Those were analyzed based on their overall size and importance within the industry, as well as on the potential growth opportunities they present. The examined segments of the print packaging industry included corrugated, folding carton and paperboard, flexible, labels and tags, and other print packaging.

Flexible Packaging is the Future
The study makes clear that flexible packaging is expected to be the fastest growing segment over the next five years. The shift from folding carton and other rigid packaging to flexible is explained with its economical and innovative value, especially in points of saving costs, sustainability and easy transport. Further, the growing desire for shorter runs and job sizes becomes more and more important when talking about flexible packaging. Due to changing consumer demands, which include the preference of pre-packaged foods and a wide variety of products in different shapes and sizes, companies have to react even more on those in the future. It also turned out that the market for low migration inks will grow strongly by accompanying the trends of flexible packaging.
The reason for that is that flexible packaging often requires low-migration inks, as it is directly in contact with the product. All in all, the study forecasts that the mentioned facts will drive the segment to gain global market share by 2020.

If you are interested in finding out more about the development of global print packaging market, become a member of VDMA and have a look at our full report or check out the drupa press release.
Let us know what you think are the upcoming trends in print packaging in the comment section below.