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Tag: marketing

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A team of researchers at the Media Innovation Studio at University of Central Lancashire looked closely at newspaper pages. They saw much more than just ink and paper: They envisioned the printed page to become an interactive surface connected to the internet of things (IoT) that would respond to touch and offer audio playback and other unexpected features.

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When Beck’s realized that it faced strong competition from small breweries and craft beers, they wanted to make Beck’s beer more appealing to a younger customer group. The marketing team started by observing common behaviors. One particular habit caught their attention: At parties and at bars, people like to scratch the aluminum sleeves on the necks of their beer bottles with their fingernails.

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Anyone who has ever visited a rainforest café is likely to remember the large statues of crocodiles, leopards, snakes, parrots and apes. Massivit 3D Printing Technologies has developed a technology that could bring statues and eye-catching point-of-sales displays to many locations, including supermarkets, shopping malls, hotels, concert venues, movie theaters and trade shows.

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SAB Miller’s Abraxas print ad has created magic with simple means. The interactive ad created by Wunderman Phantasia Peru asks users to turn on the LED light of their smart phones and run it behind what looks like a solid black page in ‘Lima’ magazine.

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As the technology advances, many companies have started to use 3D printing for prototyping, product design and manufacturing. German candy-maker Katjes is adding a new dimension to the mix: It is using the world’s first food-grade 3D gummy printer to print customized gummy candy and to connect with its customers.

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To promote its range of Lumia smartphones, Microsoft used an offline medium: Their created their own traditional printed ‘good news’ paper for commuters that aims to help people achieve more of the stuff they love.

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Nowadays, interactivity almost always involves some digital device. It doesn’t have to be this way. Agency DM9DDB designed a cover that allows readers to see, feel and test Neutrogena’s make-up removal wipes.

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More than three decades after the human immunodeficiency virus (HIV) was discovered, there is still a lot of prejudice surrounding the virus. That’s why the progressive Austrian men’s magazine Vangardist decided to print 3000 copies of the magazine with ink infused with HIV positive blood.

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When Kevin Swindell was laid off from his management position in a printing company, he didn’t waste much time. He founded his own company, Wyke Print Solutions. That doesn’t mean he just continued doing business as usual. Quite the opposite: Swindell recognized the potential of social media to grow his company.

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We have shown you different interactive print ads that were all engaging in some way using embedded printed electronics. But these creative print ads don’t need electricty to be interactive.