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Tag: personalization

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For most age groupers and amateur athletes, being featured on the cover of a magazine is an elusive dream. The Swiss magazine ‘Fit for Life’ has found a way to change that. It offers readers and subscribers the opportunity to upload their own winning shots for a personalized cover – thanks to digital printing technology.

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Newspaper and magazine publishers have been exploring new concepts to bridge the digital world and the world of tangible print products. A noteworthy innovation: Meganews developed a print-on-demand newsstand that delivers magazines directly to the customer. It thus reduces returned copies and saves resources for publishers and retailers. By printing only the copies that are actually bought, Meganews also lowers the environmental impact of newsprint.

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When a person goes missing, time becomes a highly critical factor. The sooner the information about a missing person can be disseminated, the higher are the chances the person can be found. The NGO Mães da Sé aims to provide assistance to affected families and to mothers in particular who have to cope with missing children. Now, the NGO receives help from HP Brazil through the Imprima para Ajudar (Print to help) campaign.

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The passengers of a TAM airline flight from Milan to Sao Paulo were in for a surprise. On each seat, there was an onboard magazine featuring a picture of the passenger assigned to the specific seat on the cover. The content was personalized with articles about each passenger’s hobbies, favorite destinations and friends – made possible with the help of Facebook.

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When the three students created MyMuesli.com, an online shop for individualized cereal, it quickly became a much talked about phenomenon. Their customers can combine 80 ingredients and create 566 trillion different cereal mixes ranging from oats with raisins to coconut with goji berries. Now, they are offering customized cans that are printed right in the shop in one of their flagship stores in Heidelberg, Germany.

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As the technology advances, many companies have started to use 3D printing for prototyping, product design and manufacturing. German candy-maker Katjes is adding a new dimension to the mix: It is using the world’s first food-grade 3D gummy printer to print customized gummy candy and to connect with its customers.

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3D printing has already changed medicine in many areas with new prosthetics, implants and even 3D printed cells and tissue. Now, scientists are developing 3D printed pills that could usher in a new era of drug manufacturing and delivery.

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When thinking about the use of 3D printers in a manufacturing environment, the first company that comes to mind is probably an engineering firm rather than a producer of high-end lingerie and swimwear. An impression that Anita Dr. Helbig is about to correct. The company is using a 3D printer for tooling and prototyping and has realized considerable time and cost savings.

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Printing-on-demand and personalization are big trends in the printing industry and thus, it is not surprising that publishers, libraries and bookstores are adopting this technology. For example, the Espresso Book Machine prints full-color paperbacks within minutes in stores, libraries or coffee shops from a vast digital network of millions of titles.

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Google asked for T-shirts with 11 different printed characters featured in its Androidify campaign. Time to delivery: 2 hours. Garment Printing, an industry leader in personalized and customized clothing, took on the challenge. Their use of digital textile printers reflects a growing trend within the industry.