Innovation in packaging technologies is key to success since it offers great opportunities to increase brand identity and customer loyalty. This also applies to the pharmaceutical industry, which is constantly growing: Between 2015 and 2020 the market for pharmaceutical packaging will increase by 8 percent. But still, this sector of the packaging industry, in particular, faces many challenges such as medication intake errors or counterfeit drugs. This is where intelligent packaging comes into play providing several benefits for pharmaceutical packaging.
The important thing is to not stop questioning.- Albert Einstien