Search Resultsadded value packaging

Packaging with added value

The times in which packaging is promptly discarded after opening may be over soon. More and more brand owners see packaging not only as a way to attract consumers’ attention but also as a means to add value and usability to their products.

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[Guest Article] Print Refining at PDC: Value of Value Added Printing

The trend of value-added solutions manifests itself throughout the graphic industry in the form of innovative strategies, through technical innovations and an authentic understanding of professional sustainability. As part of the PRINT & DIGITAL CONVENTION, the industry initiative Creatura, among others, shows sophisticated solutions and the latest methods.

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Sustainable packaging myths: There is no one-size-fits-all solution

Leyla Acaroglu is a leading sustainability strategist and an expert in life cycle and systems thinking in design, production and consumption. Her TED Talk has been watched by more than one million people. In this interview, she shares her insights about better ways to design packaging and about the most common sustainable packaging myths.

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Customized packaging for individualized cereal

When the three students created MyMuesli.com, an online shop for individualized cereal, it quickly became a much talked about phenomenon. Their customers can combine 80 ingredients and create 566 trillion different cereal mixes ranging from oats with raisins to coconut with goji berries. Now, they are offering customized cans that are printed right in the shop in one of their flagship stores in Heidelberg, Germany.

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Brand new perspectives in packaging print

How products are judged by their many differing attributes will determine the extent to which they build market share on an ongoing basis. Prior to that, however, it will probably be the outside of the pack. Today’s packaging trends are driven by longer supermarket opening hours, continually enhanced print technologies and capabilities and demand to protect brands and increase recognition. A guest article by Des King.

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The Economics of Print – The new world order

Our second drupa Global trends report is out now, tracking key economic and market developments in the global print industry over the period leading to drupa 2016 and beyond. This year we issued a full separate supplier survey, sharing some questions with the printers, but also asking other more specific questions relevant to them. Here's the executive summary.

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How Ink Manufacturers And Their Suppliers Are Working Together to Achieve Sustainability Goals

In the face of the impending consequences of climate change, many industries are facing the challenges of adapting production and their use of raw materials to the corresponding conditions. This dynamic is also being experienced by the printing industry. Raw material manufacturers in particular report that their ink customers are becoming increasingly familiar with sustainable approaches such as cradle-to-cradle product development. Companies' efforts to operate sustainably also stem from a key customer need for sustainability.

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