Search Resultsadded value packaging

Customized packaging for individualized cereal

When the three students created MyMuesli.com, an online shop for individualized cereal, it quickly became a much talked about phenomenon. Their customers can combine 80 ingredients and create 566 trillion different cereal mixes ranging from oats with raisins to coconut with goji berries. Now, they are offering customized cans that are printed right in the shop in one of their flagship stores in Heidelberg, Germany.

Continue Reading

Brand new perspectives in packaging print

How products are judged by their many differing attributes will determine the extent to which they build market share on an ongoing basis. Prior to that, however, it will probably be the outside of the pack. Today’s packaging trends are driven by longer supermarket opening hours, continually enhanced print technologies and capabilities and demand to protect brands and increase recognition. A guest article by Des King.

Continue Reading

The Economics of Print – The new world order

Our second drupa Global trends report is out now, tracking key economic and market developments in the global print industry over the period leading to drupa 2016 and beyond. This year we issued a full separate supplier survey, sharing some questions with the printers, but also asking other more specific questions relevant to them. Here's the executive summary.

Continue Reading