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Making Print Advertisements to Interactive Experiences

With the increasing rise of advertising channels, marketers have to carefully consider where and how to promote their products or services. Another challenge is the distraction triggered by permanent media consumption. But the clever combination of different channels is able to turn this into an advantage. The following overview presents two ways of making print advertisements to interactive experiences and gathered some examples illustrating how to engage readers.

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Future Links CW 8 – Multichannel Edition

Omnichannel, multichannel, virtual and augmented reality – these terms become more and more important within a brand’s marketing strategy. This is why our weekly future links focus on developments in these areas – be it short-form shows for Snapchat and the Discover platform, Walmart’s omnichannel presence, Chick-fil-A’s new advertising campaign, an augmented reality effect for Facebook Stories or Lightvert’s ECHO technology.

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Privacy Policy

Data Protection Regulations of Messe Düsseldorf GmbH As from 24.05.2018 The present data protection regulations make equal reference to both

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Future Links CW 36

future links CW 36

Here are our weekly links with the most important news from the printing industry. This week they feature the new invisible conductive ink technology by DNP, Hibiscus’ Hibsoft Compact Labelling Station, Optomec’s 3D printing breakthrough, two ways for sustainability in the flexible packaging market, and an opinion on the importance of live events for the printing industry.

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Packaging design software aims to reduce prototyping

Designing and creating effective packaging solutions is usually a fairly fragmented process with different kinds of software being used at different stages from creation to production. This can lead to inefficiencies and unnecessary costs. Often, design flaws only become obvious fairly late in the process. Software maker Creative Edge has now developed a solution that addresses these issues.

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