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Print Marketing, A Digital Champion

Marketing is an area that used to be all about print. Nowadays, it might seem like this industry has moved its efforts to digital, but print marketing is still very much alive and well. Turns out, print is actually a powerful driver, giving digital the push it needs to succeed.

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Mobile publishing at a print show? Are you nuts?

Social messages are incredibly volatile and get discarded almost immediately. Anything online can be edited or deleted at the click of a button. But printed content gets written, proofread, edited, put in a graphics design, preflighted and eventually actually printed. Whether offset or digital print, the sheer technology adds extra value to the content a publisher wants to disseminate, says Rainer Kirschke, Business Manager Mobile Publishing at Agfa.

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Inkjet – state of the art or sci-fi fantasy print?

Production inkjet is already driving change in the printing industry, both by enabling new applications and by capturing volumes previously produced with analogue technologies such as offset and flexography. This guest article by Sean Smyth provides insight into the state of the inkjet business and what we might expect to see for drupa 2016.

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Brand new perspectives in packaging print

How products are judged by their many differing attributes will determine the extent to which they build market share on an ongoing basis. Prior to that, however, it will probably be the outside of the pack. Today’s packaging trends are driven by longer supermarket opening hours, continually enhanced print technologies and capabilities and demand to protect brands and increase recognition. A guest article by Des King.

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drupa Global Insights report – The Impact of the Internet on Print

The last 15 years has seen the arrival of digital technologies and an ever-increasing proportion of communications is now digital not analogue. It is important to examine how print companies across the globe have adapted. We asked the printing company members of our drupa expert panel to participate in a survey on the impact of the Internet on print. See the results.

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The Challenges Facing the Packaging Industry

Packaging production is an important part of the print industry. It might not appear to be as sensational as 3D or functional printing, but packaging can be quite an interesting topic as well. So, let’s take a closer look at the challenges facing this cornerstone of our industry and what they mean for printers and converters.

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