As more and more shoppers went online, JC Penney’s decided to stop printing their main catalogue assuming people would migrate to the web. But the calculation didn’t pan out as expected: A lot of what they thought were online sales were actually catalog shoppers using the website to place their orders. Now, it seems like an increasing number of online retailers and other internet firms are finding value in print again.
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Packaging is an essential part of the customer journey. It is the customer's first haptic contact with the product. At the point of purchase, it is even the first visual contact. At the POP, we decide in less than a second whether to buy the product or not. The packaging plays a bigger role here than the product itself.
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When we discuss the topic of sustainability, most people immediately conjure up images of green oases, rainforests, green meadows and flowing streams. However, the topic of sustainability does not exclusively concern the preservation of nature.
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The customisation of print products still has the reputation as a lengthy and time-consuming process. Digital printing, new improved print technologies and the interconnection of systems make it possible to bring advertising close to the customer quickly and precisely.
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The latest growth of paper wrapping has been remarkable and has led to some great investments, with many companies wanting to get involved. On the other side, many businesses that already claim to be involved, cannot back up those claims. With an evolving need for sustainability in the print industry, how is the transition handled by different companies?
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With our recurring drupa Essentials of Print series, we deliver a series of articles, from designers, brand owners, printers, converters, journalists and influencers, providing them with a platform to share their opinions on the latest developments of the print industry.
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Marketing is an area that used to be all about print. Nowadays, it might seem like this industry has moved its efforts to digital, but print marketing is still very much alive and well. Turns out, print is actually a powerful driver, giving digital the push it needs to succeed.
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As part of the #PrintingProfessions series, we provide insights into exciting professions in the printing industry. One of them is the media designer digital and print. Here you find all information about the qualified job.
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From virtual interior design to catching Pokémon in the streets of your neighbourhood –augmented reality apps are in trend. We checked out the Top 10 and if they’re worth your devices memory.
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Here are our future links with the most important news from the printing industry. This week they feature Epson's new innovation hubs for digital textile printing, Turmeon Vermouth' new kinesiogram labels, Muller Martini's high-performance systems, Mimaki's new solution for industrial textile printing and BASF's portfolio expansion through radiation curable coatings and printing inks.
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