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Packaging makes the brand

Packaging is an essential part of the customer journey. It is the customer's first haptic contact with the product. At the point of purchase, it is even the first visual contact. At the POP, we decide in less than a second whether to buy the product or not. The packaging plays a bigger role here than the product itself.

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Satisfied Exhibitors and Visitors at K 2022’s Circular Economy Forum

At the Circular Economy Forum held as part of this year's world-leading trade fair for the plastics and rubber industry, K 2022, mechanical and plant engineering companies presented their technical innovations for integrating the circular economy into this industry. The platform was an inspiring example of how this important future topic can be given a stage – exhibitors and visitors agreed on this.

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Sustainability is The Future: “Sustainable Media Institute“ Was Founded Recently

Sustainability is not a mere green buzzword: The emerging trend of sustainability which is also one of the main topics at the oncoming drupa 2024 is transforming not only the printing and packaging sectors but also restructuring educational organizations. Responding to the environmental challenges and the changing consumer behaviour, Hochschule der Medien established a brand-new institute on university grounds named “Sustainable Media Institute“.

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