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Is It Possible To Redefine Print in a Digital Era?

In our digital era, it’s getting harder for brands to capture their consumer’s attention. The days of one-dimensional campaigns and classical multimedia strategies are slowly coming to an end in favour of omnichannel communications allowing to redefine print in a digital era.

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The digital transformation of industrial printing

Since ancient times, people around the world have been looking to beautify their environment and enrich their lives using decorations. They have used decorative glyphs, paintings, and written words in monochrome and color to reflect their lifestyles and to communicate functional messages. Still today, innovators on worldwide basis always seek solutions for the deposition of decorative and functional materials on everyday objects and surfaces. The driving force behind these developments is the need to mass-produce printed items like books or packaged consumer goods from leading industry brands.

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Tamoco connects print ads to the digital world

New technologies have the opportunity to change print advertising profoundly in the next few years. For example, Tamoco developed a print ad with an NFC-tag for BMW that allowed readers to download the BMW i app and access valuable content simply by placing their mobile phones next to the ad. According to the company, NFT engagement was three times that of QR despite German consumers being supposedly less familiar with NFC than some other global markets.

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Crossing the finish line – a Cinderella story

Post-press binding and finishing in commercial print, packaging, sign & display graphics and other sectors will be a key attraction at drupa 2016. As they say, it isn’t finished until it is finished … and for many companies, there are still significant opportunities for improving throughput and productivity as well as reducing costs in their post-press departments.

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Touch the future – Applications that can create growth

In spring 2015 we asked the printing company members of our drupa expert panel to participate in a survey on the implementation of fresh print applications. Our objective in this report is to identify how digital technology is both changing the demand for print but also allowing fresh print applications to create growth opportunities. Here's a summary of the results.

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