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r[h]eingin and Achilles Join Forces to Develop Packaging as Part of PRINT & DIGITAL CONVENTION’s Highlight Project

At PRINT & DIGITAL CONVENTION 2022, the practical knowledge in classic print communication and digital strategies will be showcased via several special highlight projects. Brand partners will share their know-how live at the trade show. In the run-up to the upcoming congress trade show, drupa presents each highlight project individually. Join us on the journey into the print cosmos of cross-channel marketing!

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This Project Highlight awaits you at Print Digital Convention

Haribo bear field

On October 20 and 21 this year, Print & Digital Convention will be held by Fachverband Medienproduktion. The convention fair, which is organized in a hybrid format this year, informs and enlightens: what innovative technologies and solutions are available for the realization of marketing in print and digital? The program includes lectures in which speakers and exhibitors present their vision of the future in digital marketing.

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Naturkost Oase: POS Marketing in Practice at PRINT & DIGITAL CONVENTION

Regal in der Naturkost Oase

How are POS marketing, print and digitization connected? Several exhibitors at PRINT & DIGITAL CONVENTION in mid-October will be exploring this and many other questions. The organic food store “Naturkost Oase”, that values POS marketing to a high degree, will also be taking part in the event as part of the so-called "Highlight Guide". We spoke to Rüdiger Maaß and his son Marcel Maaß about the store's POS activities and found out what role print plays in them.

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Major Key Accounts joining our Digital Adventure

Everything is different in 2021 but drupa remains the leading trade fair for the global print industry. Of course, we are especially proud to see the key players of print joining us for the virtual.drupa experience. In this article, they are telling you themselves why our digital expo is an absolute must for them!

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EcoLeaf – The New Technology for Finishing Options

ACTEGA Metal Print was founded in February 2017 with a mission to revolutionize the graphic industry with a sustainable metallization-technology for reducing the material, waste, cost, and time exposure. In order to achieve this goal, ACTEGA Metal Print bought the Nano-Metallgraphy – now known as EcoLeaf.

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