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This Project Highlight awaits you at Print Digital Convention

Haribo bear field

On October 20 and 21 this year, Print & Digital Convention will be held by Fachverband Medienproduktion. The convention fair, which is organized in a hybrid format this year, informs and enlightens: what innovative technologies and solutions are available for the realization of marketing in print and digital? The program includes lectures in which speakers and exhibitors present their vision of the future in digital marketing.

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Naturkost Oase: POS Marketing in Practice at PRINT & DIGITAL CONVENTION

Regal in der Naturkost Oase

How are POS marketing, print and digitization connected? Several exhibitors at PRINT & DIGITAL CONVENTION in mid-October will be exploring this and many other questions. The organic food store “Naturkost Oase”, that values POS marketing to a high degree, will also be taking part in the event as part of the so-called "Highlight Guide". We spoke to Rüdiger Maaß and his son Marcel Maaß about the store's POS activities and found out what role print plays in them.

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Major Key Accounts joining our Digital Adventure

Everything is different in 2021 but drupa remains the leading trade fair for the global print industry. Of course, we are especially proud to see the key players of print joining us for the virtual.drupa experience. In this article, they are telling you themselves why our digital expo is an absolute must for them!

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The business card for the digital age

Business cards are major networking tools even though they sometimes seem a bit old school, especially when the internet address of a person’s website is displayed in fine print without QR codes. This is about to change: Moo has launched business cards+ with embedded NFC chips that allow users to connect to mobile digital devices without additional apps.

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Future Links April 5th

Today our news roundup from the printing industry covers 3D printing as a weapon in the fight against pollution, Konica Minolta’s step into the packaging market, McFarlane’s acquisition of Colton Packaging, Highcon’s new product portfolio for drupa 2016, a 3D printing pen that repairs tissue during surgeries, digitally printed flexible coffee pouches and new on the drupa blog: The next big thing for flexo.

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Crossing the finish line – a Cinderella story

Post-press binding and finishing in commercial print, packaging, sign & display graphics and other sectors will be a key attraction at drupa 2016. As they say, it isn’t finished until it is finished … and for many companies, there are still significant opportunities for improving throughput and productivity as well as reducing costs in their post-press departments.

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