Search Resultsdigital media

Crossmedia Yes campaign leads to new digital investment

Lucozade Ribena Suntory’s “YES Project” in the UK has been one of the cross-marketing success stories that keeps adding new chapters. The campaign tied social media, TV ads, on-packaging promo codes and customer content together to promote the energy drink and create positive, uplifting “YES” moments. Printed on each Lucozade bottle in the campaign was a unique promo code. For this, the company turned to Domino Printing for help.

Continue Reading

Print Marketing, A Digital Champion

Marketing is an area that used to be all about print. Nowadays, it might seem like this industry has moved its efforts to digital, but print marketing is still very much alive and well. Turns out, print is actually a powerful driver, giving digital the push it needs to succeed.

Continue Reading