Podcast #Printerverse: University of Houston’s Digital Media Program with Andy and Julie Plata
Check out the new episode from the #Printerverse podcast.
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#PrintingProfessions: Media Business Administrator Print and Digital
As part of the #PrintingProfessions series, we provide insights into exciting professions in the printing industry. One of them is the media business administrator. Here you find all information about the qualified job.
Continue Reading#PrintingProfessions: Management Assistant in Digital and Print Media
Each month we are introducing exciting professions from the printing industry in our series #PrintingProfessions. The latest article revolves around the education for becoming a Management Assistant in Digital and Print Media.
Continue Reading#PrintingProfessions – Media Designer Digital and Print
As part of the #PrintingProfessions series, we provide insights into exciting professions in the printing industry. One of them is the media designer digital and print. Here you find all information about the qualified job.
Continue ReadingCrossmedia Yes campaign leads to new digital investment
Lucozade Ribena Suntory’s “YES Project” in the UK has been one of the cross-marketing success stories that keeps adding new chapters. The campaign tied social media, TV ads, on-packaging promo codes and customer content together to promote the energy drink and create positive, uplifting “YES” moments. Printed on each Lucozade bottle in the campaign was a unique promo code. For this, the company turned to Domino Printing for help.
Continue Reading#PrintDigitalCon: Statements from the Exhibitors before the Congress Trade Fair Begins
Pioneering ideas and visions around media production and marketing are presented, analyzed and discussed at the PRINT & DIGITAL CONVENTION. In a few days the time has come and the congress trade fair will start in Düsseldorf. What are exhibitors looking forward to the most?
Continue ReadingThis Project Highlight awaits you at Print Digital Convention
On October 20 and 21 this year, Print & Digital Convention will be held by Fachverband Medienproduktion. The convention fair, which is organized in a hybrid format this year, informs and enlightens: what innovative technologies and solutions are available for the realization of marketing in print and digital? The program includes lectures in which speakers and exhibitors present their vision of the future in digital marketing.
Continue ReadingNaturkost Oase: POS Marketing in Practice at PRINT & DIGITAL CONVENTION
How are POS marketing, print and digitization connected? Several exhibitors at PRINT & DIGITAL CONVENTION in mid-October will be exploring this and many other questions. The organic food store “Naturkost Oase”, that values POS marketing to a high degree, will also be taking part in the event as part of the so-called "Highlight Guide". We spoke to Rüdiger Maaß and his son Marcel Maaß about the store's POS activities and found out what role print plays in them.
Continue Reading[Guest Article] Sustainability at PRINT & DIGITAL CONVENTION: Top Industry Congress plus Trade Fair
PRINT & DIGITAL CONVENTION, PDC, which takes place on October 20 and 21 in Düsseldorf, wires together all important topics of the graphics industry with the advantages of the formats trade fair, congress and networking: eight theme worlds, four parallel lecture series every day with 48 lectures and workshops and over 60 exhibitors. Sustainability is a main topic with 6 presentations on both days.
Continue Reading#PrintingProcesses: Large Format Digital Printing & OOH
It is time for our latest #PrintingProcesses article, where we share fundamental insights regarding printing technologies and methods. In this episode of our series, we will continue from our last article, in which we had already teased what’s to come: large format digital printing and out of home media.
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