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Trendspotting in the Digital Printing Industry: drupa at Digitaldruck-Kongress 2017

In cooperation with Bundesverband Druck und Medien (bvdm) and its regional associations we organized the Digitaldruck-Kongress 2017 revolving around the latest developments in the field of digital printing on 6 February 2017. Therefore, we made CCD Congress Center Düsseldorf a hotspot for 250 entrepreneurs and industry experts. During interesting panels, the renowned speakers shared experiences and best practices covering successful concepts, sustainable business models, smart investment decisions and innovative workflows.

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Print Marketing, A Digital Champion

Marketing is an area that used to be all about print. Nowadays, it might seem like this industry has moved its efforts to digital, but print marketing is still very much alive and well. Turns out, print is actually a powerful driver, giving digital the push it needs to succeed.

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Is It Possible To Redefine Print in a Digital Era?

In our digital era, it’s getting harder for brands to capture their consumer’s attention. The days of one-dimensional campaigns and classical multimedia strategies are slowly coming to an end in favour of omnichannel communications allowing to redefine print in a digital era.

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