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The transformation of print-based direct marketing

Although pioneered more than a century ago, direct mail remains a trusted marketing strategy. Printed direct mail is being transformed in response to online and mobile media and changing consumer habits. An infographic on the current state and future viability of direct mail and catalogues.

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Future Links May 24th

Here are our daily links with the most important news from the printing industry. Today they feature an interactive concept for the Chicago Tribune, new filament with Kevlar and carbon, Agfa Graphic’s new version of its workflow software, the effectiveness of direct mail in fundraising efforts, how biometric research can lead to better packaging design, beer packaging that won’t harm sea life and KBA’s plans to take over Iberica.

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Future Links February 12th

Here are our daily links with the most important news from the printing industry. Today they feature Source 3D’s military keepsakes, the British House of Lord’s decision to use paper, a major grant for a new electrospray 3D printing technique, the costs of irrelevant direct mail, a microwavable pouch that turns into a bowl, a large order of Thinfilm’s NFC tags from a consumer company and sharply increasing demand for packaging in the African market.

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Links November 19th

Here are our daily links with the most important news from the printing industry. Today they feature five reasons to embrace print marketing, the U.S. Postal Service’s direct mail campaign, NASA’s 3D printing partnership with Metal Technology, rising sales of packaging materials before Cyber Monday, HP’s customization technology for Oreo cookie packaging, companies that turn waste into packaging and HP’s new wide-format models.

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Future Links October 28th

Here are our daily links with the most important news from the printing industry. Today they feature new industry figures on direct mail, a vending machine for short stories, Stratasys’ new printer for dental labs, research that aims at printing organs, how packaging can affect the taste of food, a fresh-meter label for seafood and new on the drupa blog: A business card for the digital age.

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Future Links March 27th 2015

Here are our daily links with the most important news from the printing industry. Today they feature Staples’ 3D printing pilot program, unused opportunities in direct mail advertising, MPS’s expanded offerings in the U.S. market, UPM Raflatac’s tamper-resistant labels, Zebra’s rugged new mobile printers, CHF Docmail’s recent investment and 50 new 3D printers on a university campus.

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