Search Resultsinteractive print

Interactive print display delights visitors

Experimental, innovative, playful and surprising – these attributes are probably high on the wish list of every advertiser. One company that has definitely earned them for its newest display is the London-based agency Dalziel and Pow. They created a large interactive board that told stories with sounds and sights when touched using conductive inks.

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Interactive print products create multisensory experiences

Who says print can’t be interactive? More and more innovative companies prove that dividing the world into interactive and print media is arbitrary at best. A recent example: Novalia, a British award-winning technology company that makes interactive print products that play music and connect wirelessly to digital devices. Out of the lab came a new album cover that scratches, spins and mixes like a DJ when touched.

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5 inspiring interactive print ads

Many companies managed to create print ads that are both interactive and entertaining. Here's some inspiration for the weekend showing that paper ads have definitely made some great transformation and can be just as engaging as TV commercials.

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Making Print Advertisements to Interactive Experiences

With the increasing rise of advertising channels, marketers have to carefully consider where and how to promote their products or services. Another challenge is the distraction triggered by permanent media consumption. But the clever combination of different channels is able to turn this into an advantage. The following overview presents two ways of making print advertisements to interactive experiences and gathered some examples illustrating how to engage readers.

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Interactive newsprint points to the future

A team of researchers at the Media Innovation Studio at University of Central Lancashire looked closely at newspaper pages. They saw much more than just ink and paper: They envisioned the printed page to become an interactive surface connected to the internet of things (IoT) that would respond to touch and offer audio playback and other unexpected features.

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This Project Highlight awaits you at Print Digital Convention

Haribo bear field

On October 20 and 21 this year, Print & Digital Convention will be held by Fachverband Medienproduktion. The convention fair, which is organized in a hybrid format this year, informs and enlightens: what innovative technologies and solutions are available for the realization of marketing in print and digital? The program includes lectures in which speakers and exhibitors present their vision of the future in digital marketing.

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Naturkost Oase: POS Marketing in Practice at PRINT & DIGITAL CONVENTION

Regal in der Naturkost Oase

How are POS marketing, print and digitization connected? Several exhibitors at PRINT & DIGITAL CONVENTION in mid-October will be exploring this and many other questions. The organic food store “Naturkost Oase”, that values POS marketing to a high degree, will also be taking part in the event as part of the so-called "Highlight Guide". We spoke to Rüdiger Maaß and his son Marcel Maaß about the store's POS activities and found out what role print plays in them.

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