Search Resultsinteractive print

Interactive print display delights visitors

Experimental, innovative, playful and surprising – these attributes are probably high on the wish list of every advertiser. One company that has definitely earned them for its newest display is the London-based agency Dalziel and Pow. They created a large interactive board that told stories with sounds and sights when touched using conductive inks.

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Interactive print products create multisensory experiences

Who says print can’t be interactive? More and more innovative companies prove that dividing the world into interactive and print media is arbitrary at best. A recent example: Novalia, a British award-winning technology company that makes interactive print products that play music and connect wirelessly to digital devices. Out of the lab came a new album cover that scratches, spins and mixes like a DJ when touched.

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Making Print Advertisements to Interactive Experiences

With the increasing rise of advertising channels, marketers have to carefully consider where and how to promote their products or services. Another challenge is the distraction triggered by permanent media consumption. But the clever combination of different channels is able to turn this into an advantage. The following overview presents two ways of making print advertisements to interactive experiences and gathered some examples illustrating how to engage readers.

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Interactive newsprint points to the future

A team of researchers at the Media Innovation Studio at University of Central Lancashire looked closely at newspaper pages. They saw much more than just ink and paper: They envisioned the printed page to become an interactive surface connected to the internet of things (IoT) that would respond to touch and offer audio playback and other unexpected features.

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Print Marketing, A Digital Champion

Marketing is an area that used to be all about print. Nowadays, it might seem like this industry has moved its efforts to digital, but print marketing is still very much alive and well. Turns out, print is actually a powerful driver, giving digital the push it needs to succeed.

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