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Smart labels let customers trace food to its origins

Customers place a premium on healthy eating and this means that they often don’t only want to know what ingredients are in their food but also where their food comes from and how it was produced. A number of companies in the U.S. and Europe are responding to the demand. For example,when customers type the number printed onto the Fishpeople pouch’s label into their smartphone, a picture of the boat where the fish was caught appears.

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A glowing beer label for special occasions

The brewery Anheuser-Busch clearly understands the impact a label can have. For its Oculto brand, it has unveiled an innovative interactive label that engages customers and highlights the unique personality of the brand. Using smart label technology and LED lights, the company has started rolling out limited edition bottles for its Oculto brand that include illuminated labels.

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German engineering firm uses 3D printing for greater label precision

Large corporations as well as small and mid-size companies realize that 3D printing can bring considerable benefits, including time and cost savings. Case in point: Reitlinger Engineering. The German firm that works as a service provider for labeling machine makers uses the technology to make 3D printed clamps that hold products precisely in place for labeling.

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Sustainable labels make a difference

Quite often, brands may think that a label is such a small part of the overall product, and ask themselves how much impact could it have? But it turns out that when you buy many millions of square meters of label products, reducing the material can have a big impact as Avery Dennison's Greenprint assessment for L’Oréal America showed.

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