Search Resultsmarketing

Naturkost Oase: POS Marketing in Practice at PRINT & DIGITAL CONVENTION

Regal in der Naturkost Oase

How are POS marketing, print and digitization connected? Several exhibitors at PRINT & DIGITAL CONVENTION in mid-October will be exploring this and many other questions. The organic food store “Naturkost Oase”, that values POS marketing to a high degree, will also be taking part in the event as part of the so-called "Highlight Guide". We spoke to Rüdiger Maaß and his son Marcel Maaß about the store's POS activities and found out what role print plays in them.

Continue Reading

Print Marketing, A Digital Champion

Marketing is an area that used to be all about print. Nowadays, it might seem like this industry has moved its efforts to digital, but print marketing is still very much alive and well. Turns out, print is actually a powerful driver, giving digital the push it needs to succeed.

Continue Reading

Sustainability in The Print Industry

The latest growth of paper wrapping has been remarkable and has led to some great investments, with many companies wanting to get involved. On the other side, many businesses that already claim to be involved, cannot back up those claims. With an evolving need for sustainability in the print industry, how is the transition handled by different companies?

Continue Reading

Cloud-Based Print Solutions by Kodak and Ricoh

Kodak and Ricoh are diving deeper into the field of cloud-based print solutions, each in their own way. While Kodak is implementing solutions in cooperation with the company’s long-term partner Modern Litho, Ricoh are offering two new subscription based services in their Managed Print solution portfolio.

Continue Reading