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Packaging makes the brand

Packaging is an essential part of the customer journey. It is the customer's first haptic contact with the product. At the point of purchase, it is even the first visual contact. At the POP, we decide in less than a second whether to buy the product or not. The packaging plays a bigger role here than the product itself.

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From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?

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Bacteria-Killing Packaging

With the bacteria-killing wings of insects like dragonflies or cicadas as foundation and inspiration, researchers have created an antibacterial texture to apply to food packaging to extend shelf life and reduce food waste. The ultimate goal is to use it in medicine, for example for implants, as well.

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r[h]eingin and Achilles Join Forces to Develop Packaging as Part of PRINT & DIGITAL CONVENTION’s Highlight Project

At PRINT & DIGITAL CONVENTION 2022, the practical knowledge in classic print communication and digital strategies will be showcased via several special highlight projects. Brand partners will share their know-how live at the trade show. In the run-up to the upcoming congress trade show, drupa presents each highlight project individually. Join us on the journey into the print cosmos of cross-channel marketing!

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How to Reduce The Waste of Resources via Modern Packaging

In this day and age, packaging has become indispensable in our everyday life, especially in the pharmaceutical and medical sectors. There are regulatory frameworks dictating the disposal of production waste and operating materials that have played a major part in waste management. However, it lies in our hands to lessen the burden on the climate. How can we reduce the consumables on a large scale with the help of modern packaging?

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