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From NFC to the Metaverse: How Clinique is Embracing Digital Marketing with its Packaging

The combination of digital and physical marketing is still uncharted territory for many brands. However, the American manufacturer Clinique is setting new standards for the industry with the launch of their new packaging including a NFC seal. The technology enables customers to receive skin care tips from experts via an app and to exchange information about them with other people. But what does this technology promise for marketing?

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Bacteria-Killing Packaging

With the bacteria-killing wings of insects like dragonflies or cicadas as foundation and inspiration, researchers have created an antibacterial texture to apply to food packaging to extend shelf life and reduce food waste. The ultimate goal is to use it in medicine, for example for implants, as well.

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r[h]eingin and Achilles Join Forces to Develop Packaging as Part of PRINT & DIGITAL CONVENTION’s Highlight Project

At PRINT & DIGITAL CONVENTION 2022, the practical knowledge in classic print communication and digital strategies will be showcased via several special highlight projects. Brand partners will share their know-how live at the trade show. In the run-up to the upcoming congress trade show, drupa presents each highlight project individually. Join us on the journey into the print cosmos of cross-channel marketing!

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How to Reduce The Waste of Resources via Modern Packaging

In this day and age, packaging has become indispensable in our everyday life, especially in the pharmaceutical and medical sectors. There are regulatory frameworks dictating the disposal of production waste and operating materials that have played a major part in waste management. However, it lies in our hands to lessen the burden on the climate. How can we reduce the consumables on a large scale with the help of modern packaging?

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The New Era of Sustainable Packaging: Cartons Can Be Recycled Over 25 Times!

The lifespan of a recycled carton is expected to be much shorter than it is. In fact, the latest study conducted by Graz University of Technology disproves the widely believed mythos. The recyclability of fiber-based packaging materials, such as paper, cardboard, cartons and folding boxes does not amount to only 4 to 7 recycling cycles. On the contrary, cartons can be recycled at least 25 times without losing their material integrity. This mind-blowing finding opens new eco-friendly opportunities for the packaging industry.

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Innovations In Tamper-Evident Packaging

Customers have been asking for a way to control the quality and safety of their food packaging for years. This demand escalated even further during the pandemic. Companies like Innoseal Systems Inc., Inno-Pak LLC and Novolex are finding new solutions to address the issue.

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Report by Siegwerk: Why The Entire Value Chain Must Collaborate on Changes in The Packaging Industry

The packaging industry must change its ways if it wants to become sustainable. For this to happen, products from the packaging industry must be developed with regard to reduction, reuse and recyclability. Siegwerk presents this insight in its report "Rethink packaging" and calls for a circular packaging industry. Here’s why the entire value chain has to cooperate.

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Things About Packaging That Nobody Knows

Environment Concept Hand Holding White Paper With Recycle Symbol on Green Bokeh Background

Up until now, you rarely heard companies talk about how sustainable or innovative they are when it comes to packaging. They've relied on customers to pick up on it and notice that something has changed. But the developments in the packaging industry in particular are too important not to tell people about them and rely on , i.e. customers, to pay attention. And yet there is still a great deal of potential in this field, because at the moment there are only a few topics more important than recycling or the circular economy.

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