Tetra Pak published their annual Consumer Generations Whitepaper, according to which seniors are a highly underrated target group that is far too often forgotten when it comes to packaging design. Fitting their needs, however, can easily be managed when five factors are considered.
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Designing and creating effective packaging solutions is usually a fairly fragmented process with different kinds of software being used at different stages from creation to production. This can lead to inefficiencies and unnecessary costs. Often, design flaws only become obvious fairly late in the process. Software maker Creative Edge has now developed a solution that addresses these issues.
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As healthy snacks are becoming increasingly popular, packaging designers have to accommodate to new requirements. Creating a stylish and modern, yet clean-looking packaging can be a much easier task if four easy tips are followed.
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Packaging is an essential part of the customer journey. It is the customer's first haptic contact with the product. At the point of purchase, it is even the first visual contact. At the POP, we decide in less than a second whether to buy the product or not. The packaging plays a bigger role here than the product itself.
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Freshly arrived in 2023, we’d like to share with you the biggest design trends we can expect to see in 2023. We have looked at the forecasts for the next months and identified six trends to keep an eye on.
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Digital supply chains are on the rise – for good reason. The advantages are obvious: better overview, fast delivery through predictability and easier quality assurance. The pharmaceutical industry and packaging manufacturers would also benefit from this and thus make their cooperation more efficient.
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At PRINT & DIGITAL CONVENTION 2022, the practical knowledge in classic print communication and digital strategies will be showcased via several special highlight projects. Brand partners will share their know-how live at the trade show. In the run-up to the upcoming congress trade show, drupa presents each highlight project individually. Join us on the journey into the print cosmos of cross-channel marketing!
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Customers have been asking for a way to control the quality and safety of their food packaging for years. This demand escalated even further during the pandemic. Companies like Innoseal Systems Inc., Inno-Pak LLC and Novolex are finding new solutions to address the issue.
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The packaging industry must change its ways if it wants to become sustainable. For this to happen, products from the packaging industry must be developed with regard to reduction, reuse and recyclability. Siegwerk presents this insight in its report "Rethink packaging" and calls for a circular packaging industry. Here’s why the entire value chain has to cooperate.
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Production runs with hundreds of thousands of units made from a single setup are well known to be cost-effective. Once the design and equipment for printing are set up, the production is more efficient in manufacturing a larger number of units at once. This field is continuously changing with new modern digital production methods. That is why it is worth to take a look at the potential this opens up for the packaging industry.
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