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Coca-Cola embraces personalization

From the streets of Paris to the markets of Kampala – the iconic red and white Coca-Cola bottles are recognized everywhere. In a bold move, the company now embraces personalization and employs digital printing technology to make it happen.

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[Guest Article] Print Refining at PDC: Value of Value Added Printing

The trend of value-added solutions manifests itself throughout the graphic industry in the form of innovative strategies, through technical innovations and an authentic understanding of professional sustainability. As part of the PRINT & DIGITAL CONVENTION, the industry initiative Creatura, among others, shows sophisticated solutions and the latest methods.

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Create Your Own Packaging With Short-Run Printing

Hands holding package

Production runs with hundreds of thousands of units made from a single setup are well known to be cost-effective. Once the design and equipment for printing are set up, the production is more efficient in manufacturing a larger number of units at once. This field is continuously changing with new modern digital production methods. That is why it is worth to take a look at the potential this opens up for the packaging industry.

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