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Multifunctional “All-in-One” Badge at PRINT & DIGITAL CONVENTION

All-in-One” Badge at PRINT & DIGITAL CONVENTION

As PRINT & DIGITAL CONVENTION is as close as it can get, we want to introduce you to our final highlight project: the multifunctional "All-in-One" NFC badge. The "All-in-One" badge contains an NFC chip integrated in the paper that guides participants to all relevant trade fair information while offering various other advantages to make things easier and simpler.

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r[h]eingin and Achilles Join Forces to Develop Packaging as Part of PRINT & DIGITAL CONVENTION’s Highlight Project

At PRINT & DIGITAL CONVENTION 2022, the practical knowledge in classic print communication and digital strategies will be showcased via several special highlight projects. Brand partners will share their know-how live at the trade show. In the run-up to the upcoming congress trade show, drupa presents each highlight project individually. Join us on the journey into the print cosmos of cross-channel marketing!

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Technology Meets Print: Multisensory Experiences as Highlight Project at PRINT & DIGITAL CONVENTION

It’s time for the next round of showcasing the highlight projects at PRINT & DIGITAL CONVENTION 2022 with a closer look at the book project "Photobook", which shows how innovative production technologies ensure that a book becomes a multisensory experience. Constantin Schmedt, from Schmedt GmbH & Co. KG, shows you what the result looks like in a video.

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Naturkost Oase: POS Marketing in Practice at PRINT & DIGITAL CONVENTION

Regal in der Naturkost Oase

How are POS marketing, print and digitization connected? Several exhibitors at PRINT & DIGITAL CONVENTION in mid-October will be exploring this and many other questions. The organic food store “Naturkost Oase”, that values POS marketing to a high degree, will also be taking part in the event as part of the so-called "Highlight Guide". We spoke to Rüdiger Maaß and his son Marcel Maaß about the store's POS activities and found out what role print plays in them.

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[Guest Article] Sustainability at PRINT & DIGITAL CONVENTION: Top Industry Congress plus Trade Fair

PRINT & DIGITAL CONVENTION 2019

PRINT & DIGITAL CONVENTION, PDC, which takes place on October 20 and 21 in Düsseldorf, wires together all important topics of the graphics industry with the advantages of the formats trade fair, congress and networking: eight theme worlds, four parallel lecture series every day with 48 lectures and workshops and over 60 exhibitors. Sustainability is a main topic with 6 presentations on both days. 

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The Customized #PrintDigitalCon Diary 2022 Will Upgrade Your Experience! – Video Interview With Thorsten Kinnen About The Highlight Project

The PRINT & DIGITAL CONVENTION diary has guided every attendee via its congress programme and has provided space for taking notes since the beginning of the congress trade show. At this year's #PrintDigitalCon, participants can do this in a more personal way than ever before. Thorsten Kinnen, Business Development Manager Commercial Printing at Konica Minolta, gives you a preview of the soon-to-be-presented highlight project in our interview.

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Interview with the Print Detective Creators

In October PRINT & DIGITAL CONVENTION was held in Dusseldorf where it was possible to linger at the exhibition stands and see many different products from the various companies that were there. One of these stands had a special book to show, which was already the second part of a series. We introduced these books in a previous blog post, and now the interview with the creators follows.

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