Print and digital solutions: At first this sounds like a contradiction in terms. However, the printing industry has known for a long time that it can only go hand in hand. Anyone who processes data needs a digital infrastructure to offer solutions quickly and efficiently.
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Focus on sustainability in the printing industry. If we talk about the topic of sustainability, we primarily look at the topic of paper production. Besides the production process, the focus is on the materials used. Because that is where our carbon footprint starts.
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In sectors such as the printing industry, digital change is part of the daily schedule. As more and more data is generated and customers increasingly expect individuality, companies need to find suitable technologies for optimal processes even in areas where they might not expect it at first glance – for example, artificial intelligence in sales and distribution.
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ACTEGA has been focusing on sustainability in many of their products and in the past month they have again demonstrated what sustainable printing options can look like. Introducing a new environment-friendly label decorating process for a clean ‘no label’ look and new silver coatings as an alternative to foil stamping and metalized board, has shown their seriousness towards renewable printing methods.
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Printing professional Bernhard Grob shares his stories and memories of travelling the world as a print executive for over 30 years in his book “DESTINATION – Travelling the World for the Printing Industry”. While it was initially planned to print the book live at drupa 2020, you can now get your own copy by donating to support young people starting out in the Graphic Arts industry.
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The recent publishing of the “Printing Industry 4.0” report by the bvdm is the perfect occasion to dive a little deeper into this trend-setting topic. The ever-changing printing industry is on its way into a new age of digitalization. But digital transformation isn’t only about automation but comprises a variety of complex components.
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The days of AR being only a fascinating new tool for IT specialists and game developers are in the past because AR has reached the printing and packaging industry. The example of Wikitude illustrates quite well how it opens up a whole new world of creative options.
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Printing giant HP and the industry magazine PrintWeek published downloadable 19-page report that outlines how important social trends affect the printing industry. On the basis of these seven game changers, HP and PrintWeek show which solutions already exist in the world of print to face them.
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Summer is back in Germany and we are happy that printing technologies help us to improve our summery everyday life.
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The printing industry makes use of more and more originally online-based marketing strategies. The next big step in this regard is direct mail retargeting, which uses the purchase interests of online users for individual direct mail follow-ups.
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