Podcast #Printerverse: Screening Your Social Media Strategy for Success with David Johnston, TSA
Check out a new episode from the #Printerverse podcast.
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Beck’s scratch bottle is a surprising social media phenomenon
When Beck’s realized that it faced strong competition from small breweries and craft beers, they wanted to make Beck’s beer more appealing to a younger customer group. The marketing team started by observing common behaviors. One particular habit caught their attention: At parties and at bars, people like to scratch the aluminum sleeves on the necks of their beer bottles with their fingernails.
Continue ReadingPrinter uses social media to grow his business
When Kevin Swindell was laid off from his management position in a printing company, he didn’t waste much time. He founded his own company, Wyke Print Solutions. That doesn’t mean he just continued doing business as usual. Quite the opposite: Swindell recognized the potential of social media to grow his company.
Continue ReadingPrinter uses social media to grow his business
When Kevin Swindell was laid off from his management position in a printing company, he didn’t waste much time. He founded his own company, Wyke Print Solutions. That doesn’t mean he just continued doing business as usual. Quite the opposite: Swindell recognized the potential of social media to grow his company.
Continue ReadingBringing the Traditional Postcard into the Digital Age: Interview with Oliver Kray from Crossmedia Service Provider of the Year MyPostcard
The German Druck&Medien Awards were presented at the beginning of November 2022. The winner of the drupa-sponsored Crossmedia Service Provider of the Year category is MyPostcard. We spoke to the founder Oliver Kray.
Continue ReadingCross-Media Production in Change: Interview with Ira Melaschuk
The 5th edition of the reference book "Web-to-Publish|Web-to-Media: Guidelines for Cross-Media Production" has just been published and has already been presented at the PRINT & DIGITAL CONVENTION 2022. drupa is a long-standing cooperation partner of author Ira Melaschuk, who also gave a presentation on the topic at the convention. We spoke with her.
Continue Reading“Communication that Makes an Impact”: duomedia’s Communication Survey
The communication agency duomedia conducted an international communication survey. As drupa takes part in the study, we’re happy to show you the interesting results right here.
Continue ReadingPrint Media Technologies: What Students Can Expect – Interview with Volker Jansen and Gunter Hübner
In part two of our interview with Professors Volker Jansen and Gunter Hübner the two industry experts speak about the contents of the Print Media Technologies course at Hochschule der Medien in Stuttgart and what kind of careers graduates can forward to.
Continue ReadingCrossmedia Yes campaign leads to new digital investment
Lucozade Ribena Suntory’s “YES Project” in the UK has been one of the cross-marketing success stories that keeps adding new chapters. The campaign tied social media, TV ads, on-packaging promo codes and customer content together to promote the energy drink and create positive, uplifting “YES” moments. Printed on each Lucozade bottle in the campaign was a unique promo code. For this, the company turned to Domino Printing for help.
Continue ReadingRecommendations for a more sustainable media production
In recent years, the Media Mundo Advisory Council for Sustainable Media Production has developed and published a number of guidance recommendations for sustainable media production. Here's an overview of their results.
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