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Beck’s scratch bottle is a surprising social media phenomenon

When Beck’s realized that it faced strong competition from small breweries and craft beers, they wanted to make Beck’s beer more appealing to a younger customer group. The marketing team started by observing common behaviors. One particular habit caught their attention: At parties and at bars, people like to scratch the aluminum sleeves on the necks of their beer bottles with their fingernails.

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Printer uses social media to grow his business

When Kevin Swindell was laid off from his management position in a printing company, he didn’t waste much time. He founded his own company, Wyke Print Solutions. That doesn’t mean he just continued doing business as usual. Quite the opposite: Swindell recognized the potential of social media to grow his company.

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Printer uses social media to grow his business

When Kevin Swindell was laid off from his management position in a printing company, he didn’t waste much time. He founded his own company, Wyke Print Solutions. That doesn’t mean he just continued doing business as usual. Quite the opposite: Swindell recognized the potential of social media to grow his company.

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Crossmedia Yes campaign leads to new digital investment

Lucozade Ribena Suntory’s “YES Project” in the UK has been one of the cross-marketing success stories that keeps adding new chapters. The campaign tied social media, TV ads, on-packaging promo codes and customer content together to promote the energy drink and create positive, uplifting “YES” moments. Printed on each Lucozade bottle in the campaign was a unique promo code. For this, the company turned to Domino Printing for help.

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