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The New Era of Sustainable Packaging: Cartons Can Be Recycled Over 25 Times!

The lifespan of a recycled carton is expected to be much shorter than it is. In fact, the latest study conducted by Graz University of Technology disproves the widely believed mythos. The recyclability of fiber-based packaging materials, such as paper, cardboard, cartons and folding boxes does not amount to only 4 to 7 recycling cycles. On the contrary, cartons can be recycled at least 25 times without losing their material integrity. This mind-blowing finding opens new eco-friendly opportunities for the packaging industry.

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Sustainable packaging myths: There is no one-size-fits-all solution

Leyla Acaroglu is a leading sustainability strategist and an expert in life cycle and systems thinking in design, production and consumption. Her TED Talk has been watched by more than one million people. In this interview, she shares her insights about better ways to design packaging and about the most common sustainable packaging myths.

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Packaging makes the brand

Packaging is an essential part of the customer journey. It is the customer's first haptic contact with the product. At the point of purchase, it is even the first visual contact. At the POP, we decide in less than a second whether to buy the product or not. The packaging plays a bigger role here than the product itself.

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Sustainability is The Future: “Sustainable Media Institute“ Was Founded Recently

Sustainability is not a mere green buzzword: The emerging trend of sustainability which is also one of the main topics at the oncoming drupa 2024 is transforming not only the printing and packaging sectors but also restructuring educational organizations. Responding to the environmental challenges and the changing consumer behaviour, Hochschule der Medien established a brand-new institute on university grounds named “Sustainable Media Institute“.

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