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Touch the Future and Stay Connected: drupa 2020

Looking back at a great year, we definitely do not forget to look forward as well. After all, drupa 2016’s motto was “touch the future”! At K 2016, another trade show within the field of competence “Machinery, Plant and Equipment” at Messe Düsseldorf GmbH, we took the opportunity to meet some exhibitors from drupa 2016. While displaying innovations for the plastics and rubber industry, they reviewed drupa 2016 and answered a few questions. We asked them, which future trends they see regarding the next drupa, how they prepare for drupa 2020 and what they are looking forward to the most when thinking of it.

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Interactive print display delights visitors

Experimental, innovative, playful and surprising – these attributes are probably high on the wish list of every advertiser. One company that has definitely earned them for its newest display is the London-based agency Dalziel and Pow. They created a large interactive board that told stories with sounds and sights when touched using conductive inks.

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