Augmented and virtual reality has made its way into the print industry since 2016. At our last drupa trade show, it was still a future technology to watch, but by now, it has established a strong foothold in our industry. With these five examples or AR and VR in print, we want to show you why we are so fascinated by the options these technologies provide.
Continue ReadingVirtual reality is among the buzzwords in 2017. Not just the game industry has discovered its potential but also advertisers
Continue Reading
Today’s work environments become increasingly digitized and connected thanks to automation, cloud infrastructures, big data and the IoT. But this is not all that industry 4.0 has to offer: More and more virtual and augmented reality applications are entering productions plants.
Continue Reading
Museums, much like our beloved print industry, can easily fall prey to becoming perceived as “old”, “antiquated” and “boring”. But with the help of 3D printing and virtual reality, this is about to change! It appears only right that a print technology now provides a chance to revive and add a new dimension to your average museum visit.
Continue Reading
For the exhibition “The Volunteer. Witold Pilecki and his mission to infiltrate Auschwitz” by the Pilecki Institute, the Berlin agency St. Elmo’s created a poster campaign with Augmented Reality support. Through this the poster and the story of the exhibition come alive.
Continue Reading
Adobe recently introduced a new technology: their Project Glasswing. It’s a new mixed reality technology, which connects physical objects with on-screen-editing with Adobes programs such as Photoshop or Premiere Pro. A transparent showcase, which revolutionizes the world of editing and presentation.
Continue Reading
The Gronau-based digital signage software specialist Videro AG and Fraunhofer UMSICHT want to exchange real packaging for digital variants in order to protect the environment.
Continue Reading
It’s Christmas time! Every year we send out beautifully designed Christmas cards to friends and customers to show that we are thinking of them. But how about making your cards stand out from the crowd this year by bringing them to life with the help of augmented reality.
Continue Reading
Companies spend a lot of money in their classic marketing, but the future will offer them many different opportunities for investment in their public image such as Augmented Reality. Thanks to this technology virtual environments allow products to be, for instance, visually moved.
Continue Reading
Augmented reality is evolving very fast and because of the smartphones, it is already in everyone’s pocket. In the future, it will be this kind of technology a business can’t miss and brands have to pay attention to some facts.
Continue Reading